Head of Paid Media and Performance Marketing

USA (On-site)

$150K/yr – $195K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end paid media planning, execution, optimization, and reporting across Meta, TikTok, and additional channels, turning revenue and CAC goals into actionable plans and performance expectations.

Leads paid social and multi-channel expansion
Drives a rigorous testing and scaling program with cross-functional partners

Job Description

Responsibilities

Own end-to-end paid media planning, execution, optimization, and reporting
Lead paid social across Meta and TikTok, while expanding the business across additional paid channels
Translate company revenue and customer acquisition goals into channel plans, budgets, forecasts, and clear performance expectations
Manage campaign architecture, audience strategy, bidding, budget allocation, and channel investment decisions
Maintain a strong understanding of platform changes, competitive trends, and emerging opportunities that could affect performance
Partner with senior leadership to make clear investment recommendations based on performance, business priorities, and growth potential
Help shape the paid media team, tools, and operating processes as the function grows
Maintain a strong testing agenda across products, offers, audiences, creative, landing experiences, campaign structures, and platform capabilities
Actively test new Meta and TikTok products, ad formats, automation tools, targeting approaches, and commerce solutions
Move quickly from test results to clear decisions, scaling what works and stopping what does not

Requirements

7+ years of experience in paid media, performance marketing, or customer acquisition
Deep expertise in Meta and strong experience scaling TikTok
Experience managing additional paid channels, such as Google, Amazon, Pinterest, or CTV
Proven success driving significant revenue growth for high-growth DTC or e-commerce brands
Strong record of testing and adopting new platform products, tools, formats, and solutions
Experience managing and scaling substantial paid media budgets
Strong analytical skills with experience across attribution, including MTA, marketing mix modeling, forecasting, and performance reporting
Deep understanding of how creative, ecommerce, influencers, offers, and media work together to drive growth
Ability to operate strategically while remaining close to day-to-day execution
Experience helping build or scale a paid media team, with management of 1-2 direct reports

CAKES body

It all started with a case of NFO (nipple freak out) on the treadmill next to my boss. Awkward.So we went on a journey to design something better than the foam sports bra padding and sticky nipple covers. We launched our first product - CAKES covers, the first grippy not sticky nipple covers designed for workout & swim - to friends & family with a single Instagram post. We had no investors, no social media following, and really no idea what we were going to do next. Very quickly, we started hearing from women going through various body & boob changes (adolescents going through puberty, breast feeding moms, breast-cancer survivors) that CAKES made them feel FREE in their clothes for the first time in a long time. They were wearing CAKES to go braless altogether or as a complement to their bralettes, workout tops, and bodysuits that they were living in. These women illuminated a huge opportunity and a much deeper purpose than we originally intended...Today, CAKES body is on a mission to make every day feel as free as a no bra day, creating comfortable alternatives to the traditional bra while giving back to women’s health causes. With the help of our customers, we have donated over $1 million to breast cancer research and we are just getting started!

Founded in 2022

Los Angeles, California, USA

54 employees (14 in marketing)

HTTP://cakesbody.com