PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
FOX Carolina News
Brookhaven, GA (Remote)
$70K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
10 hrs ago
Head of Paid Media
Malta, MT (Hybrid)
€65K/yr – €80K/yrSenior Level7+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own global paid media leadership driving high-budget, multi-market campaigns across Google, Meta, and programmatic channels with a strong focus on measurement, attribution, and cross-functional impact.
- Channel Ownership: Scale campaigns across Google Ads, Meta, Display, and programmatic with ROAS targets.
- Measurement & Attribution: Build advanced frameworks and maintain tracking stack (GA4, GTM, Server-Side, Conversion APIs) with Engineering/Data partners.
- Team & Collaboration: Lead Paid Media team and partner with Marketing, Product, CRM, and Data teams to hit commercial goals.
Job Description
Responsibilities
- Develop and execute the company's global paid media strategy.
- Manage large-scale performance campaigns across Google Ads, Meta Ads, Display, and Programmatic channels.
- Optimise campaign performance, budgets, ROAS, and customer acquisition.
- Lead ongoing testing and optimisation of creatives, audiences, and landing pages.
- Develop advanced attribution and measurement frameworks.
- Oversee tracking infrastructure, including Google Tag Manager, GA4, Server-Side GTM, and Conversion APIs.
- Work closely with Engineering and Data teams to improve attribution, reporting, and performance measurement.
- Identify new growth opportunities through testing, automation, and emerging advertising technologies.
- Lead, mentor, and develop the Paid Media team.
- Foster a culture of innovation, experimentation, and continuous improvement.
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Traffic Signals
Monthly Visitors
1.7K
Traffic Source Mix
Search
46.6%
Direct
33.8%
Referral
12.3%
Social
5%
Paid
0.9%
Headcount Trend
Current headcount: ~7
Marketing Team
Marketing Team Size
2 (29% of company)
Marketing Roles Posted (Last 30 Days)
4
