Responsibilities

• Own and operate all paid channels (Google, Bing, Meta, and future channels including TikTok, LinkedIn, Reddit, programmatic) with hands-on day-to-day management of campaigns, bids, budgets, and structure
• Build and maintain a proprietary AI-augmented workflow stack — custom GPTs, n8n/Make automations, anomaly detection scripts, and bid management tools — that compounds efficiency over time
• Drive full-funnel attribution by implementing server-side CAPI, offline conversion imports, and a closed-loop measurement model connecting paid spend to Lead → MQL → SQL → closed-won revenue
• Lead a systematic creative testing program (30–50 net-new ad variants/month on Meta), briefing creative resources and iterating on performance data with structured test-and-learn frameworks
• Collaborate with product/web on landing page strategy and conversion rate experimentation tied directly to paid traffic outcomes
• Build and own a daily reporting dashboard and blended performance reporting (CAC, MER, LTV ratios) that gives the CMO and CFO real-time visibility into paid efficiency
• Identify and graduate new paid channels from small-scale tests to scaled spend, with a clear framework for channel qualification and budget reallocation