Responsibilities

• Demand & Lead Generation Develop, execute, and optimize demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts.Own performance marketing and conversion funnels from top-of-funnel awareness to post-signup activation.
• Growth & Analytics Define and track KPIs to evaluate campaign performance and channel ROI. Move fast, iterate often.Generate high-quality leads and improve conversion to paid users.
• Leadership & Strategy Own Thunkable’s marketing roadmap and budget. Prioritize impact.Report directly to the CEO. This is a leadership role with high visibility and high impact.
• Content & Communications Own and execute our content marketing strategy, including blog, SEO, video, email, and thought leadership content that drives inbound interest and brand authority.Partner with Product and Customer Success to communicate the value of our features to developers, educators, and emerging tech creators.Build compelling narratives across channels to position Thunkable as a leader in no-code and AI-powered development.

Requirements

• 10+ years of marketing experience, with 2+ years in a leadership or team lead role—preferably in SaaS, or dev tools.
• Proven expertise in content strategy, demand generation, and full-funnel growth.
• A strong understanding of data-driven marketing and performance metrics (SEO, CAC, CVR, LTV, etc.).
• Exceptional storytelling and communication skills: Ability to turn product features into movement-worthy messages.
• Experience in HubSpot, Google Ads, Meta, etc. and analytics tools.
• Strong writing and verbal communication skills, with the ability to create short-form, conversion-driven copy.

Nice to Have

• Familiarity with no-code or low-code development platforms.
• Prior experience in Start-Up experience a plus
• Experience with tools like Hubspot, Webflow, and Brevo a plus.

Benefits

• Get compensated: We offer competitive pay, equity, and benefits to our employees based on their location.
• Unlimited PTO regardless of your location.
• Wellness and Training Budget: We value your well-being and want to invest in it.
• Work Where You Want: The company is based in San Francisco (with an office) but operates globally, with team members working across several cities, countries, and time zones (to facilitate async work, we prioritizing countries and locations with a maximum two-hour time zone difference from those hubs: San Francisco, New York, and Dublin).