Responsibilities

• Own the end-to-end marketing engine, including paid acquisition, creative production, funnel performance, and marketing systems.
• Set and execute the marketing strategy, translating company goals into quarterly plans, channel strategy, and campaign direction.
• Manage and allocate a $50K+/month paid media budget, optimizing for CAC to LTV, not just cost per lead.
• Build and lead the marketing team, including hiring, performance management, vendor oversight, and content production workflows.
• Establish and maintain attribution, analytics, and reporting systems that connect acquisition cost to patient lifetime value.
• Partner with the sales/conversion team to define the Ideal Patient Profile, improve lead quality, and maintain a consistent feedback loop between marketing performance and patient outcomes.
• Drive campaigns that prioritize membership-eligible patients, since membership patients carry more than double the lifetime value of non-members.

Requirements

• Fully bilingual in English and Spanish, spoken and written — required for our market.
• 5+ years of experience in performance marketing with direct ownership of paid media budgets.
• Proven experience leading marketing functions across creative, media buying, and analytics.
• Strong understanding of CAC to LTV economics and experience optimizing for client quality and retention.
• Deep platform knowledge across Meta and Google, plus at least one additional channel such as TikTok or YouTube.
• Experience building marketing systems, workflows, and teams from scratch or through rapid scale.
• Demonstrated use of AI tools to improve marketing output, speed, or decision-making.
• Understands the Hispanic family healthcare market, or has marketed successfully to Hispanic/bilingual audiences.

Benefits

• Paid time off
• Relocation assistance
• Tuition reimbursement