Responsibilities

• Strategic leadership and brand governance – spearhead Premier America’s brand evolution, own annual planning and undertake the appropriate measures to ensure our market positioning in a crowded financial landscape.
• Key driver in performance marketing and growth – full-funnel acquisition through multi-channel campaigns to drive high intent leads for core products, go to market strategies to drive lending and deposit growth, and digital optimization.
• Member lifecycle and retention (CRM) – build sophisticated automated journeys for member onboarding, cross-selling and win-back strategies; understand Premier America’s member markets and ensures that the right products are presented at the right time in a way that aligns with member needs; pulse check member loyalty through data-driven insights (Net Promoter Score), and identify opportunities for member advocacy and personalized communication; establish and track KPIs to ensure actionable reporting and insights.
• Community and omnichannel experience – Continue and enhance Premier America’s local engagement; ensure cohesive brand experience within branches and lead content development through various delivery channels that continues our storytelling to build trust and authority.
• Daily management and oversight including budget ownership, ROI-driven decision-making, vendor management and cross-functional collaboration with other senior management and stakeholders.
• KPI management and analytics – Determine key metrics and ensure regular reporting to all stakeholders for insights on how our products and services are performing and member satisfaction.
• Team leadership and innovation – lead and develop a high-performing team capable of delivering excellence while creating time and capacity for strategic thinking.

Requirements

• Bachelor’s degree in marketing, business, or a related field required; MBA preferred.
• 10+ years of progressive marketing leadership experience in financial services, Fintech, or other highly regulated consumer industry.
• Proven track record of aligning marketing strategy with enterprise goals, managing market complexity, and enabling growth in evolving markets.
• Deep understanding of CRM (i.e. Salesforce/Hubspot), marketing automation and performance media.
• Ability to develop and inspire high-performing teams and foster a culture of continuous learning and improvement.
• Strong interpersonal skills and executive presence; able to build trust and influence across the organization.
• Experience working directly with board members and regulatory bodies, including preparation of board materials and regulatory filings.

Benefits

• Competitive pay
• ·Subsidized health care including medical, dental and vision
• ·FSA and HSA
• ·Company-Paid Life and A&D insurance
• ·Discounts on loans (must be a member)
• ·Paid Vacation, Holiday, and Sick time
• ·401k Retirement Saving Plan with a 6% safe harbor employer match
• ·Educational Assistance Program and more!