Responsibilities

• Marketing Strategy & Brand Positioning
• Design and execute Kings League’s U.S. marketing strategy to drive B2C growth , audience engagement, and brand awareness.
• Localize global brand positioning for the U.S. market and define emotionally resonant brand storytelling.
• Team Leadership & Budget Management
• Build and lead a high-performing marketing team , fostering collaboration and development.
• Manage and optimize the U.S. marketing budget , tracking ROI and adjusting spend based on performance and market insights.
• Audience Growth & Consumer Insights
• Lead audience acquisition and engagement campaigns using insights on fan behavior and preferences.
• Segment audiences and create personalized strategies.
• Activate campaigns around key U.S. cultural and sports moments (e.g., Super Bowl, Spring Break, Holidays).

Requirements

• B2C-focused with audience , community , and revenue growth mindset.
• Strong analytical and insight-driven decision-making.
• Passion for storytelling , culture, and community marketing .
• Thrive in fast-paced, cross-functional environments.
• Marketing automation, CRM, e-commerce analytics (GA4, Shopify, Klaviyo).
• Digital/social ad platforms (Meta, Google, TikTok).
• 10+ years B2C marketing , ideally in sports , entertainment , fashion, or youth culture.
• Proven track record in growing communities and driving consumer revenue .
• Bachelor’s in Marketing/Business/Communications; Master’s preferred.

Preferred

• Master’s preferred.
• Influencer marketing and partnerships ; merchandising/licensing a plus.