Head of Marketing and Growth at Topfoxx | New York City, NY | $90K/yr – $110K/yr

Topfoxx

Head of Marketing and Growth

New York City, NY (Hybrid)

$90K/yr – $110K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own a hands on, end to end marketing engine for a fast growing eyewear brand, blending paid media creative, influencer and affiliate programs, and founder driven organic content to drive revenue.

Own paid media creative and agency management with in house transition over time.
Own TikTok Shop and affiliate/creator programs with measurable revenue impact.
Lead organic social including founder content and rapid content production, tied to launches and calendar milestones.

Job Description

Paid Media Creative: Lead the creative strategy behind our paid ads on Meta and TikTok. Direct and produce native, scroll stopping ad creative that lifts click through, conversion rate, and ROAS. Manage our paid media agency now, with the goal of bringing more of it in house over time.
TikTok Shop: Own and scale our TikTok Shop and affiliate engine. Build a profitable affiliate army, stay on top of Seller Center updates, and turn creators into consistent revenue.
Influencer Marketing: Oversee influencer and affiliate strategy, gifting, and collaborations. Find the creators most likely to actually sell, and build systems to track and scale them.
Organic Social: Grow TikTok and Instagram through high performing, founder led content. Direct, film, and edit fast turnaround short form video, building both the brand and the founder's personal presence.
The Marketing Calendar: Build and own the master marketing calendar, and align every channel around launches, promotions, and content deadlines.
KPIs and Reporting: Set clear leading and lagging KPIs for every revenue driving activity. Report weekly and monthly with real numbers, clear takeaways, and next steps.
Leading and Managing the Team You will manage people, and you will hold them to a high standard. That means:
Setting clear KPIs and expectations for every contractor and team member.
Holding people accountable to deadlines, quality, and results, not just activity.
Reviewing creative before it goes live and giving direct, daily feedback.
Hiring, training, and when needed, letting go, to protect an A-player bar.
Getting your hands dirty wherever the business needs you. A small team means many hats, and no task is beneath you.

Topfoxx

TopFoxx is a company owned and operated entirely by a team of powerful, independent women. Although based in Brooklyn, NY, TopFoxx expands its reach all over the globe by not only providing shipping worldwide, but through its partnership with RestoringVision. Through this charitable collaboration, TopFoxx and RestoringVision provide free prescription and reading glasses to those in need, anywhere in the world! Our mission is to provide female empowerment in every aspect of our business. We build a strong internal team of collaborative women, to inspire confidence and professional growth amongst every employee. We build a strong community through our social media presence to cultivate a space where women can build each other up, share stories and inspire each other to be the very best versions of ourselves. We provide products that are diverse, unique and constantly evolving to allow women to express who they are. Every aspect of our business is dedicated to supporting women and eliminating the obstacles that stand in the way of success and true happiness.We are known for our “selfie-friendly sunglasses” by InStyle Magazine, as well as, have been featured on Accessories Magazine, Bustle, and more. In time, we hope to be known as a resource for women everywhere to remember how beautiful, strong, unique and limitless they are.At TopFoxx we believe the future is female, and it all starts with you.

Founded in 2014

Brooklyn, New York, USA

19 employees (5 in marketing)

topfoxx.com