Responsibilities

• Own Coworker’s core positioning, messaging, and narrative across audiences, use cases, and buyer personas
• Lead go-to-market planning for new product launches, feature releases, and strategic announcements
• Partner with Sales to develop clear messaging for technical and business buyers
• Own product marketing campaigns end-to-end, including onboarding, in-product messaging and lifecycle marketing
• Partner with Sales, Growth and Customer Success to understand what wins deals, what blocks adoption, and where messaging needs to improve
• Develop content that supports pipeline generation, product education, thought leadership, and customer expansion

Requirements

• Experience: 5–8+ years of experience in product marketing, ideally in B2B SaaS/Enterprise AI
• Series A to C experience: You"ve scaled product marketing at a high-growth startup from early revenue to $10M+ ARR
• PLG + Enterprise fluency: You"ve marketed self-serve products that also sell into enterprise
• Technical fluency: You have a track record of turning complex products into clear, differentiated positioning
• Builder mentality: You\'re comfortable with ambiguity, willing to write the copy yourself, and excited to hire and manage a team as we grow
• Cross-functional operator: You add great value in an engineering standup, a sales pipeline review, and a content brainstorm

Preferred

• Bonus: hands-on experience with content marketing, growth marketing, lifecycle, SEO, or campaign execution
• Experience at a Series A/B/C SaaS startup
• Experience with content marketing or growth marketing: writing blog posts, performing funnel analysis
• Experience with platform/multi-product solutions
• Familiarity with Enterprise AI landscape and competitive positioning

Benefits

• Health/dental/vision, 401(k), unlimited PTO