Head of Marketing at Adswerve, Inc | USA | $165K/yr – $215K/yr

Adswerve, Inc

Head of Marketing

USA (Remote)

$165K/yr – $215K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the PMM and brand engine for products and the corporate identity, with clear ownership of ICPs, go-to-market, and sales enablement, while aligning product, demand generation, and partnerships to drive growth.

GTM/PMM and Brand: own positioning, messaging, and brand framework for new and existing offerings.
Channel and partner orchestration: manage ABM, SEO/AI search, events, referrals, and partner co-marketing to fuel demand.
Sales enablement and product solutions: deliver collateral, case studies, and tools to accelerate deals and upsell.

Job Description

Responsibilities

GTM/PMM Leader - Lead product positioning, messaging, and go-to-market strategy for new and existing offerings.
Partner with Product, Sales, and Customer Success teams to translate market needs into actionable product and commercialization plans.
Develop sales enablement materials, competitive intelligence, and customer-facing content that drive adoption and revenue growth.
Analyze market trends, customer feedback, and performance data to optimize product-market fit and accelerate growth.
Brand Definition & Enterprise Strategy - Define and evolve the company’s core Mission, Vision, Value Proposition, and Brand Voice.
Establish clear Ideal Customer Profiles (ICPs), buyer personas, and complex buying group dynamics.
Own the holistic corporate messaging framework to ensure consistency across all business units.
Product Management, Ideation & UX/UI Oversight - Lead and mentor the Product Management and Product Development teams from initial concept/ideation to launch.
Oversee the UI/UX design function, ensuring our digital products and services are intuitive, engaging, and aligned with market needs.
Own the end-to-end "Brand Experience"—ensuring how the world interacts with us through our channels (Website, Social, Email, Newsletter, Connect, etc.) is seamless and world-class.

Requirements

10+ years of marketing experience, with a heavy emphasis on Product Marketing Management (PMM).

Nice to Have

Experience managing product development, product management, or design teams is a massive plus.
Experience and understanding of the google marketing platform, adobe experience manager, and digital marketing/advertising space is a huge plus.

Benefits

Semi-annual bonus potential
Medical, dental and vision available for employees
Paid time off including vacation, sick leave & company holidays
Paid volunteer time
Flexible working hours
Summer Fridays
“Work From Home Light” days between Christmas and New Year’s Day
401(k) Plan with 5% company match and no vesting period
Employer Paid Parental Leave
Health-care Spending Accounts

Adswerve, Inc

3.2 Glassdoor

Adswerve is an award-winning data, media and tech consultancy of 250+ experts who think beyond clicks and conversions to make data do more. We're the #1 Google Marketing partner in the US and a Gold Adobe partner for data and analytics, with a proven track record of helping more than 800 brands and agencies get the most ROI from their digital marketing. See how we can move your business fearlessly forward at adswerve.com.

Founded in 2009

Denver, Colorado, USA

233 employees (36 in marketing)

www.adswerve.com

51% recommend to a friend

50% CEO approval