Responsibilities

• GTM/PMM Leader - Lead product positioning, messaging, and go-to-market strategy for new and existing offerings.
• Partner with Product, Sales, and Customer Success teams to translate market needs into actionable product and commercialization plans.
• Develop sales enablement materials, competitive intelligence, and customer-facing content that drive adoption and revenue growth.
• Analyze market trends, customer feedback, and performance data to optimize product-market fit and accelerate growth.
• Brand Definition & Enterprise Strategy - Define and evolve the company’s core Mission, Vision, Value Proposition, and Brand Voice.
• Establish clear Ideal Customer Profiles (ICPs), buyer personas, and complex buying group dynamics.
• Own the holistic corporate messaging framework to ensure consistency across all business units.
• Product Management, Ideation & UX/UI Oversight - Lead and mentor the Product Management and Product Development teams from initial concept/ideation to launch.
• Oversee the UI/UX design function, ensuring our digital products and services are intuitive, engaging, and aligned with market needs.
• Own the end-to-end "Brand Experience"—ensuring how the world interacts with us through our channels (Website, Social, Email, Newsletter, Connect, etc.) is seamless and world-class.

Requirements

• 10+ years of marketing experience, with a heavy emphasis on Product Marketing Management (PMM).

Nice to Have

• Experience managing product development, product management, or design teams is a massive plus.
• Experience and understanding of the google marketing platform, adobe experience manager, and digital marketing/advertising space is a huge plus.

Benefits

• Semi-annual bonus potential
• Medical, dental and vision available for employees
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• “Work From Home Light” days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts