Responsibilities

• Develop and lead the Padres’ influencer marketing strategy, aligning with broader Padres brand, fan engagement, special events and marketing goals
• Identify, recruit, and manage relationships with local, national, and global influencers across multiple content platforms
• Oversee the outreach, onboarding, and hosting of influencers at Petco Park, ensuring a premium and high touch ballpark experience
• Coordinate influencer visits, including game attendance, behind-the-scenes access, special events, and curated experiences
• Collaborate cross-functionally with Marketing, Communications, Social Media, Community Relations, Finest Collective, Baseball Operations, and Ballpark Operations departments
• Work collaboratively with players and baseball operations staff to facilitate influencer and player meet-and-greet opportunities when appropriate
• Serve as a primary Padres point of contact for influencers and content creators, building and maintaining professional, long-term relationships
• Track, analyze, and report on influencer campaign performance and ROI, providing insights and recommendations
• Ensure all influencer partnerships comply with MLB policies, legal guidelines, and Padres brand standards
• Manage influencer-related budgets, contractual obligations, and deliverables

Requirements

• Must be at least 18 years of age by the start of employment
• 4-year Bachelor’s Degree, preferably in Marketing, Advertising, Communications or closely related field
• Minimum five (5) years previous experience in influencer marketing, brand marketing, entertainment marketing or closely related field
• Able to work flexible hours including evenings, weekends, holidays and extended hours as required by the baseball schedule
• Able to travel as needed
• Minimum physical requirements: able to travel to and gain access to various areas of the ballpark for prolonged periods of time during games and events; able to lift and transport up to 25 pounds
• As a condition of employment, you must successfully complete all post-offer, pre-employment requirements, including but not limited to a background check

Preferred

• Fluently bilingual in English/Spanish a plus
• Experience working in sports, entertainment, or lifestyle brands a plus
• Strong knowledge of the San Diego market and existing relationships with San Diego-based influencers strongly preferred
• Comfortable interfacing with senior leadership and high-profile talent

Benefits

• Medical, Dental, Vision, 401(k) with employer match + automatic company Safe Harbor contribution, Basic Life Insurance (with option to purchase Supplemental Life Insurance), Pet Insurance, generous paid time off (PTO) and holiday program, paid employee parking, onsite barista service, employer provided game tickets to home games, onsite experiences, ballpark discounts on food and retail, work from home Fridays (off-season/road games), smart casual dress code and so much more! All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended at any given time.