Responsibilities

• The DTC funnel, end-to-end. Landing pages, offer and bundle structure, subscription mechanics, checkout, post-purchase. You own conversion rate, AOV, and repeat purchase rate as numbers you report, not metrics you watch. You'll be in the Shopify theme making changes yourself.
• Paid acquisition. Meta and Google to start, plus whatever earns its place. Budget, testing cadence, and the honest read on what's working versus what merely looks like it is.
• The content engine, built for conversion. Daily organic and paid social that drives e-commerce sales. You'll write the briefs that direct creators and videographers, manage the freelancers who execute them, and edit content yourself when speed matters — Canva, CapCut, Adobe, whatever gets it shipped. Comfortable on camera is a plus, not a requirement.
• Category education as an acquisition strategy. Nobody buys kava without first understanding it. The content that explains the plant is our top of funnel, and figuring out how to do that at scale is one of the highest-leverage problems in the business.
• Affiliate and influencer as a revenue channel. Building and running affiliate and creator-commerce programs with real attribution and ROI discipline, for both digital and retail campaigns.
• Amazon. Listing optimization, Sponsored Products, keyword strategy, and review velocity — building our position on a channel where a lot of our future customers will find us first.
• Lifecycle. Klaviyo — flow architecture, segmentation, and the retention math that decides whether our unit economics work.
• Measurement. Building the attribution, cohort reporting, and creative analytics (Motion or similar) we don't have yet. You're the person who knows which number is real.

Requirements

• 2–4 years in growth, performance marketing, or e-commerce at a consumer brand, agency, or startup — enough to have shipped things and watched some fail, not so much that you've stopped doing the work yourself.
• Hands-on Shopify ownership. You've ideally managed a storefront.
• Paid acquisition with real budget, and the honesty to discuss your losses as fluently as your wins.
• Klaviyo or comparable, built by you: flows and segmentation, not campaign sending.
• Experience directing external creative partners: freelancers, creators, production.
• Proficiency with content editing tools (Adobe CC, Canva, CapCut) and willingness to edit yourself.
• Comfort in code: Liquid, SQL, HTML/CSS, basic scripting.
• Comfort being the only person who does what you do.

Preferred

• Amazon Seller Central. Affiliate networks (Impact.com or similar). Subscription or consumables. Experience launching a product or category that consumers had to be taught about before they'd buy. Something you made that went genuinely viral. Fluency with AI tools in your daily workflow.

Benefits

• Health insurance and additional benefits