Responsibilities

• Pipeline Generation (Primary KPI) - Own pipeline targets (volume + quality), aligned with revenue goals - Design and execute integrated campaigns across outbound, inbound, events, partnerships, and paid channels - Build and optimize programs that generate Sales Qualified Leads (SQLs) and pipeline
• Growth Strategy - Define ICP segmentation and prioritize high-value accounts - Develop channel strategy (paid, organic, outbound, events, ABM) - Continuously test and optimize messaging, offers, and conversion paths
• Performance Marketing - Own budget allocation across channels with clear ROI accountability - Manage paid acquisition (LinkedIn, Google, etc.) and conversion optimization - Implement rigorous experimentation (A/B testing, funnel optimization)
• Sales Alignment - Partner tightly with Sales leadership to define qualification criteria and feedback loops - Ensure marketing-generated pipeline converts to revenue - Align campaigns with sales motions (e.g., enterprise outbound vs. PLG vs. hybrid)
• Crossfunctional Execution - Partner with Product to ensure message-market fit - Collaborate with go-to-market operations on attribution, reporting, and funnel visibility