Head of Growth, Flo Pilates at Nysonian | USA | $180K/yr – $280K/yr

Head of Growth, Flo Pilates

USA (Remote)

$180K/yr – $280K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own Flo Pilates’ growth engine across acquisition, conversion, retention, and revenue performance to optimize CAC, payback, and profitability.

Growth Strategy: Drive end-to-end funnel improvements from paid acquisition through on-site optimization to boost activation and repeat purchases.
Test & Revenue Systems: Build a scalable testing roadmap for offers, landing pages, creative, and lifecycle changes to lift LTV and margins.
Cross-Functional Execution: Align paid media, creative, product, and finance to accelerate revenue quality and profitability while reducing time-to-market.

Job Description

Responsibilities

Flo's growth strategy across acquisition, funnel performance, offer strategy, retention, and customer economics
Revenue growth while managing CAC, payback, contribution margin, MER, and product-level profitability
Partnership with Paid Media to identify scaling constraints, creative needs, and channel-level priorities
Funnel and website priorities with CRO: landing pages, PDPs, bundles, pricing, and conversion improvements
A clear testing roadmap across offers, landing pages, creative, lifecycle, subscriptions, and positioning
Work with Retention on post-purchase monetization, subscription conversion, and returning customer revenue
The operating cadence: weekly priorities, test reviews, KPI tracking, blockers, and accountability

Requirements

Demonstrated success leading growth for a high-growth consumer, ecommerce, subscription, wellness, fitness, or hardware business
Strong understanding of paid acquisition, CRO, offer strategy, retention, and customer economics
Ability to manage growth through CAC, MER, payback, contribution margin, LTV, retention, and revenue quality
Experience working across paid media, creative, landing pages, lifecycle, product, and finance
Proven ability to build testing systems that improve revenue and profitability
High ownership, speed, and comfort operating in ambiguity

Benefits

Health, Dental and Vision Insurance
Life and Disability Insurance
Paid Time Off
Nine (9) paid holidays per year
Complimentary Nobl & Flo products
Remote-first

Nysonian

Nysonian builds the next generation of global lifestyle brands; brands that inspire how people travel, move, and live. We create not just products, but experiences that empower people worldwide.Our fast-growing portfolio includes:NOBL Travel — redefining modern travel with design, durability, and performance.FLO Pilates — bringing Pilates into homes and wardrobes globally.With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’re shaping the brands that will define the next decade.Core Values: Winners’ Mindset | Speed with Purpose | Passion for Thoughtful Innovation | Genuineness | No Ego, Full Ownership

Toronto, Ontario, CAN

145 employees (21 in marketing)