Tuff Jug

Head Of Growth - DTC & Digital

Meridian, ID (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive customer acquisition and revenue growth through digital marketing with cross-functional DTC leadership.

  • Own development and execution of multichannel acquisition strategies and performance optimization.
  • Must-have: Proven experience in digital marketing, paid social, and DTC campaigns.
  • Standout: Cross-functional collaboration with marketing, sales, and product to reach business goals.

Job Description

Responsibilities

  • developing and executing customer acquisition strategies, optimizing digital marketing campaigns, analyzing performance metrics, and driving revenue growth across digital channels. This includes spearheading strategy in direct-to-consumer (DTC) sales while overseeing cross-functional collaboration across the marketing, sales, and product teams to achieve business objectives.

Requirements

  • Proven experience in digital marketing, direct-to-consumer strategies, and paid social media campaigns.
  • Strong skills in performance analysis, including marketing analytics, KPI tracking, and data-driven decision-making.
  • Expertise in eCommerce platforms, digital tools/software, and audience segmentation.
  • Strategic leadership experience in growth initiatives, campaign planning, and team management.
  • Ability to thrive in a fast-paced, dynamic work environment.