Responsibilities

• developing and executing customer acquisition strategies, optimizing digital marketing campaigns, analyzing performance metrics, and driving revenue growth across digital channels. This includes spearheading strategy in direct-to-consumer (DTC) sales while overseeing cross-functional collaboration across the marketing, sales, and product teams to achieve business objectives.

Requirements

• Proven experience in digital marketing, direct-to-consumer strategies, and paid social media campaigns.
• Strong skills in performance analysis, including marketing analytics, KPI tracking, and data-driven decision-making.
• Expertise in eCommerce platforms, digital tools/software, and audience segmentation.
• Strategic leadership experience in growth initiatives, campaign planning, and team management.
• Ability to thrive in a fast-paced, dynamic work environment.