Responsibilities

• Executive Strategy & Ecosystem Intelligence: Organizational Alignment: Act as the marketing liaison to partner managers and executives, facilitating working sessions to ensure Sigma’s value is integrated into the partner’s long-term roadmap and vice versa.
• Ecosystem Mapping: Develop "Characterization Profiles" for key partners, identifying their internal priorities, strengths, weaknesses, and industry focuses.
• Strategic Tiering: Work with the Partner Team to define the priorities and tiering of partners, identifying the "White Space" where Sigma and the partner can dominate the market together.
• Conflict Navigation: Map the ecosystem to identify collaboration opportunities and navigate "co-opetition" through careful messaging.
• Strategic Positioning & Content: High-Level Messaging: Move beyond basic briefs to create "Executive Value Propositions" that position joint Sigma + Partner solutions as market leaders.
• Strategic Storytelling: Extract the "Partner Angle" from complex customer success stories to prove mutual ROI to partner sales and leadership teams.
• Program Execution & Demand Generation: Co-Marketing Campaigns: Working with PMM and Field Marketing, design and execute integrated programs—including webinars, ebooks, and ABM plays—aligned with partner roadmaps and Sigma product launches.
• Event-in-a-Box: Design "event-in-a-box" activations for SIs, including enablement guides and co-marketing options.
• Flagship Presence: Help lead Sigma’s strategy and positioning at major industry events such as Snowflake Summit and Databricks Data + AI Summit .
• MDF Ownership: Own and optimize the Marketing Development Fund (MDF) strategy, ensuring spend aligns with high-priority strategic goals.

Requirements

• Experience: 8–10 years of B2B technology marketing experience, specifically within partner marketing, alliances, or ecosystem programs.
• Domain Expertise: Deep understanding of cloud data warehouse ecosystems (e.g., Snowflake, Databricks) and how analytics/BI layers integrate within these architectures.
• Strategic Mindset: Proven ability to craft compelling messaging that resonates with both executive-level partners and end-customers.
• Operational Excellence: Experience managing MDF budgets and tracking program performance (influenced pipeline, partner-sourced bookings).
• Communication: Exceptional organizational skills with the ability to manage multiple high-priority programs simultaneously.
• Travel: Willingness to travel occasionally to partner events and industry conferences.

Benefits

• Equity
• Generous health benefits
• Flexible time off policy. Take the time off you need!
• Paid bonding time for all new parents
• Traditional and Roth 401k
• Commuter and FSA benefits
• Lunch Program
• Dog friendly office