Responsibilities

• Lead the strategy, structure, and optimization of all Google and YouTube funnels.
• Build and oversee custom funnel ecosystems using Checkout Champs and Funnelish.
• Develop high-converting 7-step funnels with advertorial/pre-sale page structures specifically optimized for cold traffic acquisition.
• Create and optimize landing pages, VSL funnels, checkout flows, upsells, downsells, cross-sells, and post-purchase experiences.
• Ensure funnels are optimized for conversion rates, customer experience, revenue growth, and scalability.
• Translate offers into cohesive customer journeys that maximize conversion and customer value.
• Collaborate closely with Google Ads buyers and media strategists to align funnels with keyword intent, audience behavior, and traffic quality.
• Ensure seamless messaging alignment between ads, creatives, advertorials, landing pages, checkout flows, and retention sequences.
• Optimize funnel structures for Search, YouTube, Display, Performance Max, and remarketing traffic.
• Identify and solve bottlenecks across the acquisition journey to improve conversion efficiency and scaling potential.

Requirements

• Proven experience building and scaling high-converting funnels for Google Ads and YouTube traffic.
• Deep understanding of direct-response marketing, conversion psychology, and customer acquisition systems.
• Advanced experience with Checkout Champs, Funnelish, and funnel-building ecosystems.
• Strong proficiency in HTML, CSS, JavaScript, and technical funnel customization.
• Experience with analytics platforms, tracking tools, tagging systems, heatmaps, and attribution software.
• Strong understanding of funnel metrics including CVR, AOV, ARPU, CPA, ROAS, MER, and LTV.
• Ability to identify patterns in user behavior and optimize revenue through strategic funnel improvements.
• Exceptional problem-solving, organizational, and communication skills.
• Experience building systems, processes, and scalable operational frameworks.
• Previous leadership or team-building experience strongly preferred.
• Ability to operate strategically while remaining highly execution-focused in a fast-paced growth environment.

Preferred

• Previous leadership or team-building experience strongly preferred

Benefits

• Advanced career development with real ownership, leadership exposure, and the ability to shape how the department evolves as we scale
• Competitive salary aligned with experience, performance, and impact
• 100% health insurance coverage for the employee, including coverage for a spouse and/or dependents (within the state of Florida)
• 401(k) with company match
• Paid education and learning support — if there’s a course, certification, conference, or training related to your role or the industry, we’ll cover it
• Hybrid-remote flexibility designed to support both focus and collaboration
• Team trips and in-person events to build strong relationships and culture
• A fast-paced, competitive work environment that values ownership, innovation, and high standards
• LDX Digital is a place for people who want to grow quickly, think strategically, and work alongside a team that genuinely cares about doing great work.