Head of Email and SMS - DTC Health and Wellness at Brand Bolt | Denver, CO

Brand Bolt

Head of Email and SMS - DTC Health and Wellness

Denver, CO (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the lifecycle marketing engine for health and wellness DTC brands, turning email and SMS into revenue- and retention-focused profit centers through end-to-end flows, data-driven segmentation, and cross-functional alignment.

Lifecycle flows: welcome, onboarding, education, replenishment, cross-sell, win-back, and churn prevention
Revenue ownership: optimize repeat purchases, attributed revenue, and incremental LTV from owned channels
Cross-functional collaboration: ensure messaging reflects product, feedback, and brand positioning to reduce friction and churn

Job Description

Responsibilities

Driving higher LTV, repeat purchase rate, and subscription retention through owned channels
Building and optimizing all lifecycle flows and campaigns
Turning customer data and behavior into segmentation, personalization, and revenue opportunities
Collaborating cross-functionally to ensure messaging reflects product, customer feedback, and brand positioning
This is a high-ownership, high-impact role for someone who treats email and SMS like profit centers, not broadcast channels.
Lifecycle Marketing Strategy & Execution
Own all email and SMS across the customer lifecycle:
Welcome and onboarding sequences
Educational flows (product usage, benefits, tips)
Replenishment and reorder reminders
Cross-sell and upsell campaigns

Requirements

5+ years in DTC email/SMS marketing or lifecycle management in health and wellness DTC brands in skincare, beauty, supplements, etc. (this is must)
Proven track record managing multi-brand email/SMS programs
Deep expertise with Klaviyo, Attentive, Postscript, or similar platforms
Strong familiarity with subscription models and Shopify ecosystems
Experience with segmentation, automation, and deliverability best practices
Extremely data-driven with strong analytical and testing discipline
Obsessed with details, performance metrics, and follow-through
Comfortable owning revenue targets and being held accountable
Strong copywriting instincts and ability to collaborate with writers
Bias toward action, rapid testing, and iteration
Thinks like an operator and revenue owner, not just a channel manager

Brand Bolt

Born in late 2005, and now trading with over 66 high street stores, Footasylum is one of today’s leading retailers. The Footasylum team have a passion for streetwear and footwear, and a shared ethos that the products we sell are about a lifestyle choice, and not just functionality. With this in mind, we aim to move beyond the traditional experience of the high street, to offer a more quirky and unique retail experience.We have a unique DNA, developing and encouraging an environment of creativity, innovation and fun.

Founded in 2005

Rochdale, England, GBR

2K employees (171 in marketing)

footasylum.teamtailor.com