Head of Ecommerce w/ Copywriting experience- Full Time, Hybrid-LA

El Segundo, CA (Hybrid)

$110K/yr – $150K/yrDirector/Executive3+ years expFull time

Posted 14 hrs ago

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Job Summary

Own and lead the end-to-end ecommerce growth program across funnel strategy, CRO, and retention initiatives, driving scalable acquisition-to-retention funnels, high-converting product pages, and automated lifecycle campaigns.

Own companywide CRO program and testing roadmap
Build and optimize funnels from acquisition to retention across Shopify and email/SMS

Job Description

Responsibilities

Funnel Strategy & Development
- Architect full funnel experiences from acquisition through retention.
- Build new evergreen funnels that dramatically increase conversion, AOV, and LTV.
- Write or edit high-intent, persuasive copy (headline, hooks, benefits, objections, upsells/downsells).
- Work with paid media to develop funnels aligned with traffic quality, platform constraints, and creative strategy.
Conversion Rate Optimization (CRO) & Experimentation
- Own and manage the companywide CRO program across all brands and landing pages.
- Create, prioritize, and execute an ongoing A/B and multivariate testing roadmap.
- Identify conversion bottlenecks and opportunities across user journeys using analytics, heatmaps, and user behavior insights.
- Lead development of new high-converting product pages, advertorials, quiz funnels, and checkout flows.

Requirements

3-5+ years of experience in Head or Director of E-commerce, CRO, or growth roles—preferably in DTC, beauty, wellness, or consumer products.
Expert-level copywriting ability (direct response & performance-oriented).
Proven track record of improving CVR, AOV, and LTV through testing and funnel innovation.
Deep knowledge of Shopify, landing page systems, email/SMS platforms, experimentation tools (e.g., Google Optimize alternatives, VWO, Convert, etc.).
Strong analytical skills with fluency in GA4, attribution tools, and testing frameworks.
Experience building funnels that convert cold traffic at scale.
Ability to lead cross-functional teams and manage fast-moving projects.
Strategic thinker with hands-on execution.

Orca Brands

ORCA Brands is a product-led consumer brand group based in the United States. We build, scale, and operate high-performance eCommerce brands designed for long-term growth.Our focus is simple: create better products, build stronger systems, and raise the standard of execution. We invest in innovation, disciplined operations, and continuous product improvement to develop brands that not only grow, but last.As we scale, we prioritise building teams that thrive on ownership, high standards, and clear expectations. Growth brings complexity, and we believe that strong systems and leadership are what enable companies to break through ceilings and reach the next level.At ORCA Brands, we’re committed to building products and a company that stand the test of time.

Founded in 2016

El Segundo, California, USA

17 employees (5 in marketing)

orca-brands.com