FTE2

Head of Ecommerce - DTC

Nampa, ID (On-site)

$85K/yr – $130K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive DTC revenue growth by owning the funnel, paid media, and creative testing across Shopify and key channels.

  • Must-have: proven DTC revenue growth with multi-channel paid acquisition;
  • Own: end-to-end funnel, CRO, and lifecycle optimization;

Job Description

Responsibilities

  • Own and scale Shopify/DTC revenue
  • Improve conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV)
  • Manage toward MER, CAC, and contribution margin targets
  • Oversee paid acquisition across Meta, Google, and TikTok
  • Allocate budget based on performance and marginal returns
  • Own end-to-end funnel
  • Improve landing pages, PDPs, and checkout
  • Test offers, bundles, pricing, and merchandising
  • Oversee email/SMS as a key revenue driver
  • Improve repeat purchase rate and LTV
  • Define creative direction (hooks, angles, offers)
  • Ensure consistent pipeline of new creative tied to performance
  • Lead multiple agencies
  • Align all partners to unified strategy and KPIs

Requirements

  • Scaled a DTC/ecommerce business (Shopify preferred)
  • Proven track record of growing revenue significantly
  • Deep experience in paid acquisition, CRO, offers, and lifecycle
  • Thinks in revenue, margins, and efficiency
  • Comfortable allocating budget across channels
  • Experience in fast-growth environments
  • Agency management experience
  • Amazon experience
  • Creative testing systems

Benefits

  • Health insurance
  • Paid time off