Responsibilities

• Develop insights and conduct market analysis to inform product strategy and positioning
• Create and refine value proposition narratives tailored to market segments
• Monitor and analyze competition to identify opportunities and threats
• Collect and validate customer feedback to guide product development
• Lead early detection and resolution of customer issues to improve satisfaction
• Oversee performance tracking through instrumentation and dashboarding
• Translate insights into actionable recommendations for product enhancements
• Drive the execution of key initiatives and go-to-market strategies
• Collaborate with cross-functional teams to deliver impactful merchant solutions
• Lead regional product marketing initiatives to align with business objectives

Requirements

• 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

• Lead and evolve PayPal’s developer brand, defining tone, voice, positioning, and messaging that authentically resonates with developers across experience levels and geographies
• Define, build, and scale differentiated developer marketing and DevRel programs that drive awareness, engagement, and adoption of PayPal’s developer products and services
• Own developer-focused go-to-market strategy, including solution launches, campaigns, and sustained engagement programs across web,
• as part of onboarding and lifecycle messaging across webcasts, demand generation programs, direct marketing, advertising, PR/AR, and sales enablement
• Establish and scale the PayPal developer web and platform presence (including emerging channels such as paypal.ai), ensuring a consistently high quality bar across content and experiences
• Partner with Technical Content, Product Management, and Engineering to translate complex technical capabilities into clear value propositions, use cases, personas, and lifecycle messaging
• Drive global solution launches by aligning market segmentation, persona-driven messaging, and positioning across webcasts, demand generation programs, direct marketing, advertising, PR/AR, and sales enablement
• Develop business- and sales-ready content that clearly articulates PayPal’s differentiated value versus competitors, enabling effective field and partner conversations
• Create, implement, and scale onboarding, nurture, and reactivation programs for developers to drive long-term engagement and platform loyalty
• Measure and optimize campaign and program performance using defined awareness, engagement, and demand KPIs; identify opportunities for automation, tooling, and operational efficiency

Benefits

• We offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
• We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com
• Committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you.