Head of Developer Marketing – DevRel at PayPal | San Jose, CA | $177K/yr – $262K/yr

Head of Developer Marketing – DevRel

San Jose, CA (Hybrid)

$177K/yr – $262K/yrSenior Level10+ years expFull time

Posted 6 months ago

Job Summary

This role focuses on turning market and customer insights into a strong product strategy and go-to-market execution, with emphasis on developer-marketing leadership for PayPal. You’ll partner with cross-functional teams to translate data into actionable product enhancements and campaigns, while shaping developer brand and messaging across geographies. A strong emphasis is placed on analytics, content, and scalable programs to drive awareness, engagement, and adoption.

Job Description

Responsibilities

Develop insights and conduct market analysis to inform product strategy and positioning
Create and refine value proposition narratives tailored to market segments
Monitor and analyze competition to identify opportunities and threats
Collect and validate customer feedback to guide product development
Lead early detection and resolution of customer issues to improve satisfaction
Oversee performance tracking through instrumentation and dashboarding
Translate insights into actionable recommendations for product enhancements
Drive the execution of key initiatives and go-to-market strategies
Collaborate with cross-functional teams to deliver impactful merchant solutions
Lead regional product marketing initiatives to align with business objectives

Requirements

10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

Lead and evolve PayPal’s developer brand, defining tone, voice, positioning, and messaging that authentically resonates with developers across experience levels and geographies
Define, build, and scale differentiated developer marketing and DevRel programs that drive awareness, engagement, and adoption of PayPal’s developer products and services
Own developer-focused go-to-market strategy, including solution launches, campaigns, and sustained engagement programs across web,
as part of onboarding and lifecycle messaging across webcasts, demand generation programs, direct marketing, advertising, PR/AR, and sales enablement
Establish and scale the PayPal developer web and platform presence (including emerging channels such as paypal.ai), ensuring a consistently high quality bar across content and experiences
Partner with Technical Content, Product Management, and Engineering to translate complex technical capabilities into clear value propositions, use cases, personas, and lifecycle messaging
Drive global solution launches by aligning market segmentation, persona-driven messaging, and positioning across webcasts, demand generation programs, direct marketing, advertising, PR/AR, and sales enablement
Develop business- and sales-ready content that clearly articulates PayPal’s differentiated value versus competitors, enabling effective field and partner conversations
Create, implement, and scale onboarding, nurture, and reactivation programs for developers to drive long-term engagement and platform loyalty
Measure and optimize campaign and program performance using defined awareness, engagement, and demand KPIs; identify opportunities for automation, tooling, and operational efficiency

Benefits

We offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com
Committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you.

PayPal

3.7 Glassdoor

We're championing possibilities for all by making money fast, easy, and more enjoyable. Our hope is unlock opportunities for people in their everyday lives and empower the millions of people and businesses around the world who trust, rely, and use PayPal every day. NMLS#910457For support, visit the PayPal Help Center. https://payp.al/helpFor employment opportunities, check out our job openings in the 'Jobs' tab. We're an equal opportunity employer that welcomes diversity, and offer generous benefits to help you thrive at work and in your free time.NMLS#910457: https://nmlsconsumeraccess.org/

Founded in 1998

San Jose, California, USA

36K employees (1,598 in marketing)

www.paypal.com/us/home

65% recommend to a friend

59% CEO approval