Responsibilities

• Develop and execute a comprehensive demand generation strategy to drive qualified pipeline and revenue growth aligned to corporate objectives
• Own performance forecasting and pipeline modeling and pacing across all growth channels including paid media, SEO/SEM, AEO, email marketing, webinars, events, and partner channel programs
• Establish scalable campaign frameworks and testing methodologies to optimize conversion rates that align to corporate objectives
• Leverage AI tools and workflows to improve campaign velocity, targeting precision, and performance
• Build and lead a partner marketing function to drive pipeline through strategic alliances (e.g., cloud providers, value-added resellers, technology partners)
• Develop joint go-to-market (GTM) strategies, co-branded campaigns, and partner enablement programs
• Collaborate with partnerships and sales teams to activate and measure partner-driven revenue
• Design and execute regional and account-based marketing (ABM) programs aligned to sales priorities
• Own field events strategy including trade shows, executive roundtables, and customer events
• Partner closely with sales leadership to drive engagement, pipeline acceleration, funnel conversion optimization, and deal support across all stages of the lead lifecycle

Requirements

• 10+ years of experience in B2B marketing, with 5+ years in senior demand generation leadership roles
• Proven track record of scaling pipeline and revenue in high-growth SaaS or developer-focused companies
• Deep expertise in digital marketing, partner marketing, field marketing, and content strategy
• Strong AI literacy, with demonstrated experience leveraging AI tools to improve marketing outcomes
• Strong analytical mindset with experience in marketing analytics, attribution, and forecasting
• Experience with modern marketing tech stacks (CRM, marketing automation, intent data, ABM platforms)
• Exceptional leadership, communication, and cross-functional collaboration skills

Preferred

• Experience marketing to technical audiences (developers, DevOps, IT leaders)
• Background in open-source ecosystems or infrastructure software
• Familiarity with product-led growth (PLG) or hybrid GTM models
• Experience leading AI-driven transformation initiatives within marketing teams