Head of Demand Generation at Britecap Financial | USA | $110K/yr – $150K/yr

Britecap Financial

Head of Demand Generation

USA (Remote)

$110K/yr – $150K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the paid acquisition and optimization engine across search, social, display, and affiliate channels for SMB lending, while building an SEO-driven content engine and conversion assets to fuel high-intent leads.

Growth & Channel Ownership: Manage cross-channel paid media and affiliate partnerships to drive cost-efficient qualified leads.
Funnel & Conversion Leadership: Lead audit, testing, CRO, landing-page optimization, and click-to-application flow for scalable results.
Content, SEO & Asset Creation: Build an SEO-focused content program and conversion tools to boost organic discovery and application volume.

Job Description

Responsibilities

Paid Media Management: Own acquisition across Google, Microsoft, Meta, LinkedIn, display, retargeting, and SMB networks, including affiliate channels.
Campaign Audit & Optimization: Audit active campaigns and drive structured optimization across creative, audience strategy, bidding, and landing-page alignment prior to scaling spend.
Testing & CRO: Establish and maintain a disciplined test-and-learn cadence to improve efficiency and conversion across channels, and optimize landing-page copy, UX, and forms.
Affiliate Channel Development: Build BriteCap’s presence within the comparison-site and affiliate ecosystem from the ground up.
Partner Negotiation: Negotiate placements, pricing structures, and lead-delivery terms to ensure channel profitability and predictable volume.
Attribution & Quality Management: Monitor lead quality, validate attribution, and integrate partner performance into unified reporting alongside owned channels.
SEO Strategy Ownership: Lead SEO end-to-end, including keyword strategy, content planning, technical SEO, and link-acquisition initiatives.
Content Development: Build a content engine designed to rank for high-intent SMB lending and working-capital queries.
Conversion-Oriented Assets: Collaborate with product and credit teams to develop calculators, qualification tools, and other lead-generation assets that drive meaningful application volume.
Funnel Ownership: Manage the full click-to-application journey, ensuring alignment between ad creative, landing pages, and application flow.
CRO Execution: Continuously test and refine landing-page copy, layout, form length, and UX elements to improve conversion rates and maximize return on paid spend.
Performance Measurement: Develop and maintain channel-level reporting tied to core lending metrics, including cost-per-lead, cost-per-qualified-application, cost-per-funded-loan, and ROAS.
Weekly Reporting: Deliver weekly insights on channel performance, optimization priorities, and recommended budget allocation.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, Analytics, IT, or related field (or equivalent practical experience)
5+ years in B2B/SMB performance marketing, demand gen, or growth marketing
Direct experience in small business lending, MCA, working capital, or closely adjacent SMB fintech
Proven track record hitting cost-per-funded-loan or cost-per-qualified-app targets in a regulated, high-CPC category
Hands-on operator — comfortable directly in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and GA4
HubSpot fluency at a user level (campaigns, UTM tracking, conversion reporting)
Strong analytical chops — you build your own dashboards
Existing relationships with comparison-site/affiliate partners in SMB lending

Preferred

Performance Marketing Expertise
Lending-CategoryKnowledge
Analytical Rigor
SEO & Content Competency
CRO Mindset
Hands-OnExecution
Test-and-LearnDiscipline
Partner & Vendor Management
Cross-FunctionalCollaboration
Communication Clarity

Britecap Financial

BriteCap is a data-driven FinTech company dedicated to improving the financial health of America’s small businesses. As an industry leader in direct lending, we strive to build long term, value-added relationships with small business owners that oftentimes are underserved by traditional banks.BriteCap was founded in 2003 by a team of entrepreneurs and finance professionals committed to providing small business owners an alternative financing solution. A nationwide supplier of financing to small businesses, BriteCap uses technology and nontraditional credit algorithms to finance 98% of U.S. businesses that banks consider too small and too risky for a business loan. Determined to help small business grow, BriteCap forever changed the small business lending landscape by inventing a viable alternative to traditional lending institutions—one that would provide simple, honest, attainable financing. This new financing model was based on a business’ credit card sales, rather than its assets, and is now widely known as a merchant loan and merchant cash advance. Today, we’re proud to say that BriteCap has given thousands of small businesses across the country the freedom to grow.We help the owners of restaurants, retail stores, auto repair shops, hair salons, dry cleaners, medical practices, and many other businesses achieve their goals.We believe in first rate customer service and proudly maintain an A+ rating with the Better Business Bureau. Our best-in-class Merchant Support Team is courteous, reliable and exceptionally experienced. We offer the value and personalized service that America’s small businesses deserve but rarely receive.

Founded in 2003

Las Vegas, Nevada, USA

100 employees (5 in marketing)

www.britecap.com