Responsibilities

• A pipeline number. Qualified opportunities for the sales team, traceable back to the programs that created them. You forecast it with the Head of Marketing and RevOps and reports against it.
• Multi-channel execution end to end. Paid social, paid search, email, ABM, webinars an event motions where they pay off. Strategy through copy through asset build through reporting.
• A weekly experiment cadence. Several live tests a week, each with a stated hypothesis and a decision at the end of it. Kill the losers fast, scale the winners, write down what you learned so the next person doesn't relearn it.
• The systems underneath. Lead scoring, funnel definitions, campaign tracking, attribution, and CRM hygiene, built with RevOps. Every campaign should leave behind a playbook, a template, or a piece of infrastructure that makes the next one cheaper to run.
• The role: set the strategy and then build the thing yourself: the target account lists, the ads, the landing pages, the sequences, the reporting.

Requirements

• 5+ years in demand generation or growth marketing at a B2B software company, including time at an early-stage company where you built the function rather than inherited it.
• Proven end-to-end campaign ownership: audience, offer, creative, copy, build, targeting, measurement. You can point at specific programs and explain why they worked.
• Fluency across paid social, paid search, email, and ABM. Real ABM: account selection, orchestrated multi-touch, engagement measurement.
• Comfortable in the data. You (or your agents) write your own SQL or get close enough, build your own dashboards, define your own metrics, and change course on evidence.
• An AI-native operator. You automate before you delegate and you build your own tooling when the off-the-shelf version is too slow.
• Taste. Our audience is technical and skeptical. Assets need to be sharp, specific, and free of enterprise marketing filler.
• Comfort with ambiguity and a bias to ship. Attribution will be imperfect, the category is still forming, and you'll be making calls without complete information.

Preferred

• You've marketed to developers or engineering leaders and know what earns their attention.
• You've built a b2b demand generation program from it’s infancy at a company growing fast.
• You've run programs in both North America and Europe and know the instincts differ, not just the copy.
• You've worked at an AI or developer tools company, or you're a heavy user of coding agents yourself.
• You've been the marketer sales actually asks for help.

Benefits

• Comprehensive medical, dental, and vision coverage
• Unlimited paid time off
• Mental health and family-forming support
• Commuter benefits, including pre-tax options and a monthly stipend
• Daily lunch, stocked kitchens, and regular in-office events
• Thoughtful office setups, plus workspace and tools stipends
• Onsite gym access and a pet-friendly HQ
• A collaborative, in-person culture built around connection and momentum