Responsibilities

- Demand Generation Strategy: Develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel. - Paid acquisition: Manage and optimize Google Ads, LinkedIn, newsletters and other paid channels across all funnel stages. Allocate budget to highest-ROI channels weekly. - Lifecycle & nurture: Build and optimize email nurture sequences, re-engagement campaigns, and lead scoring rules in HubSpot to help turn MQLs into SQOs faster. - Experimentation: Run structured tests on channels, messaging, audiences, and landing pages. Maintain an experimentation log. You'll be the one to prove (or disprove) what works for us. - Reporting: Own the weekly demand dashboard. Report on pipeline by channel, cost per opp, MQL→SQO conversion, and channel-level ROI. You'll present to the Head of Marketing weekly and to leadership monthly. - Competitive & BOFU content coordination: Work with PMM to prioritize content needs and ensure competitive pages, comparison content, and bottom-of-funnel assets are driving pipeline, not just traffic. - ABM: Build an ABM strategy to engage, nurture and convert top tier accounts and turn them into opportunities at scale. - BDR coordination: Partner with the BDR team lead on outbound campaign alignment, target list quality, and handoff processes. BDRs report into marketing — you'll help shape their inbound follow-up and Tier 2 activation workflows.

Requirements

- Extensive experience in B2B SaaS demand generation - Ideally at a growth-stage company (Series A–C, $3M–$30M ARR). - Hands-on experience where pipeline (not MQL’s) is the no1 success metric. - Deep comfort with HubSpot (marketing automation, lead scoring, workflows, reporting). - Salesforce experience is a plus. - Experience working with or coordinating BDR/SDR teams. You don’t need to have managed them, but you need to know how outbound and inbound integrate. - Analytical mindset — you build dashboards, read funnel data, and make budget decisions based on conversion rates, not gut. - Scrappy and resourceful. We don’t have a team of 20 or a $2M budget. You need to be comfortable doing the work, not just directing it. - Excellent communicator — you can explain pipeline math to a CEO and campaign logic to a BDR in the same day.

Preferred

- Experience in FP&A, fintech, or adjacent B2B software categories. - Familiarity with ABM tools (Clay, 6sense, Demandbase) and intent data. - Experience with AEO/GEO strategies (optimizing content for AI-driven search). - PostHog, Google Analytics 4, or similar product analytics tools.

Benefits

- Competitive compensation including equity package - Competitive vacation policy - Access to Meditopia - Hybrid working model and flexible working hours - Personal development including language courses