Responsibilities

• Propose and own the creative direction for monthly/quarterly brand communication campaigns from concept to final execution.
• Present campaign strategies and creative rationale directly to Brand Manager and senior leadership.
• Develop big ideas that solve real customer and business challenges, rooted in cultural insight and emotional storytelling.
• Leverage core brand values to craft compelling narratives that deepen audience connection and strengthen Jemmia's identity.
• Lead and manage the Creative team (Designers/Art Director, Content Writers, Content Creators) to execute plans on time and at quality.
• Set creative briefs, review outputs, and maintain a consistent visual and tonal standard across all deliverables.
• Nurture team development, keeping the creative culture energized and ideas-driven.
• Coordinate with external vendors as needed for production and campaign asset delivery.
• Work closely with the Digital Lead to align communication plans with performance goals ensuring creative and media strategies reinforce each other.
• Oversee how brand stories translate across platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, and beyond.
• Ensure omnichannel consistency across all brand touchpoints — social media, advertising, website, packaging, and showroom.
• Actively use AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate ideation, content drafting, and creative exploration.
• Introduce and standardize AI-assisted workflows within the Design and Content teams to improve output quality and turnaround speed.
• Use AI to support briefing, research, copywriting iteration, and visual concept development - while keeping human judgment at the center.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years in creative roles (agency or client-side), with a strong campaign portfolio that shows strategic depth.
• Proven experience managing creative teams - able to guide, inspire, and hold the bar.
• A sharp creative thinker who can translate briefs into big ideas - witty, playful, but always purposeful.
• Passion for Vietnamese culture, digital trends, and platform storytelling (TikTok, Reels, Shorts, Threads, etc.).
• Comfortable challenging briefs, pushing creative boundaries, and making work better.
• Good command of English.

Benefits

• PVI health insurance and annual health check-up.
• Dynamic and professional working environment.
• Opportunities for development and advancement in the field of luxury business.
• Participate in training courses to enhance skills and professional knowledge.
• Company trips, team building and other company activities.