Responsibilities

• Activations Strategy & Operating Model - Partner with activations and sales leadership to develop GTM strategy, motions, and sector focus and strategy. Refine GTM strategies across key product and segmentation verticals
• Activations Strategy & Operating Model - Identify customer needs, pain points etc. and share feedback cross functionally to guide solution building across global teams such as product, sales, engineering, finance, legal etc.
• Activations Strategy & Operating Model - Build and maintain customer value propositions, use cases, and activations playbooks
• Activations Strategy & Operating Model - Drive territory and account segmentation strategies based on customer characteristics, existing spend and opportunity
• Activations Strategy & Operating Model - Establish industry benchmarks and best practices to guide activations approach and prioritization
• Go-to-Market Strategy & Execution - Develop comprehensive industry frameworks that standardize how customers in each vertical derive value from our solutions
• Go-to-Market Strategy & Execution - Drive quarterly, semi-annual, and annual planning cycles for sales-aligned GTM segments
• Go-to-Market Strategy & Execution - Analyze activations metrics and activation / adoption potential to develop proactive insights and actions
• Cross-Functional Leadership - Lead collaboration across Strategy and RevOps, Enablement, Strategic Finance, Product, and Marketing teams to ensure activations alignment
• Cross-Functional Leadership - Work with Product teams to communicate customer-specific feature requirements and market feedback