GTM Operations Director

Burlington, VT (Hybrid)

$125K/yr – $175K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and scale the global GTM engine with regional rollout, ensuring cross-functional readiness and cadence across Merchandising, Marketing, Marketplaces, and Product.

  • Global GTM orchestration: milestones, readiness, and execution cadences across markets.
  • Readiness meetings: agenda, attendees, actions, and follow-through.
  • Cross-functional alignment: coordinate global and regional teams across key functions.

Job Description

Responsibilities

  • Lead and operationalize Burton’s global GTM process globally and regionally
  • Own GTM milestones, readiness processes, and execution cadences
  • Prepare, facilitate, and drive readiness meetings including agenda development, attendee management, action tracking, and follow-through
  • Plan, produce, and facilitate 2 annual, Global GTM Summits - Fall and Spring - to build alignment and energy for upcoming cycles
  • Drive efficient cross-functional coordination across Merchandising, Marketing, Marketplaces, and Product across global and regional teams
  • Partner with regional teams to deploy and implement scalable GTM processes
  • Identify process gaps and opportunities – tools, templates, operating frameworks, etc. - for continuous improvement across the GTM lifecycle
  • Responsible for guiding the implementation and integration of aligned recommendations from external contractors and consultants into the go-to-market (GTM) organization. Ensure nothing discussed in that forum sits in isolation. Identify key stakeholders responsible for institutionalizing recommendations into new processes

Requirements

  • 8+ years of experience in GTM operations, business operations, merchandising, or related function
  • Experience operating in a global, matrixed consumer brand environment
  • Strong cross-functional leadership and stakeholder management capabilities
  • Proven ability to build and scale operational processes and frameworks
  • Exceptional facilitation, communication, and organizational skills
  • Ability to influence without direct authority across functions and geographies
  • Strong systems-thinking mindset with attention to operational detail
  • Experience in apparel, retail, footwear, outdoor, sporting goods, or consumer products preferred

Nice to have

  • Operational Excellence - design, implement, and continuously improve scalable GTM operating processes across a complex, cross-functional organization.
  • Cross-Functional Leadership - align teams with differing priorities and drive progress through influence, communication, and accountability.
  • Strategic Execution - translate high-level organizational priorities into actionable plans, operating rhythms, and measurable outcomes.
  • Organizational Agility - operate in ambiguity and evolving environments while creating clarity, structure, and momentum for teams.
  • Communication & Facilitation - meeting leadership, stakeholder communication, and decision-management skills that enable efficient execution and alignment.
  • Systems Thinking - see interdependencies across functions, anticipate downstream impacts, and build processes that improve organizational effectiveness at scale.
  • Change Leadership - driving adoption of new tools, workflows, governance, and ways of working across global and regional teams.

Benefits

  • Burton's benefits package includes health insurance (medical, dental and vision), life insurance (company paid), flex spending, short- and long-term disability insurance (company paid), great parental benefits, 401k plan with company match, and paid time-off. Other perks include a discounted season pass, free lessons, product discounts, free demo equipment, ride days, casual work environment, and many more...
Burton logo

Burton

Lorsque Montague BURTON crée sa marque en 1900 à Chesterfield en Grande-Bretagne, il poursuit le rêve d’offrir à tous une mode actuelle et de qualité.En 1925, BURTON devient la plus grande chaîne de magasins au monde.En 1946, BURTON traverse la Manche et devient quelques années plus tard... BURTON of London.Aujourd'hui Burton of London se réinvente, devient BURTON et retourne à son ADN qu'est la mode pour Hommes.Une mode masculine au style classique, élégant, et intemporel!Parce qu'il nous tient à coeur de perpétuer le savoir-faire Tailoring, de réinventer le French Flair et de produire une collection eco-responsable.Notre ambition: devenir LE lieu de destination plaisir pour les hommes où ils pourront redécouvrir la marque Burton mais également d'autres marques partenaires tendances issues d'autres univers (maroquinerie, accessoires, outdoor..)BURTON est aujourd’hui en France un acteur majeur du prêt-à-porter masculin, qui s’appuie sur un réseau commercial d'une cinquantaine de magasins, une e-boutique et plus de 500 collaborateurs aux valeurs humaines communes.

Lognes, Île-de-France, FRA
298 employees (6 in marketing)

Headcount Trend

Current headcount: ~298

Marketing Team

Marketing Team Size
2 (1% of company)