Responsibilities

• Own marketing end-to-end: positioning, messaging, content, launches, and demand generation.
• Co-own story and brand direction with the founding team, then execute the strategy and iterate based on results.
• Tune the sales pipeline by analyzing how leads arrive, get qualified, and where they stall — then fix the bottlenecks.
• Run constant experiments and let data, not opinions, drive what you double down on.
• Reach a technical audience authentically — engineers and platform teams who reject marketing speak.
• Handle GTM ops: tooling, tracking, and reporting that surface what's actually working.
• Write copy, build sequences, and read the numbers yourself until the motion is proven.
• Hire and lead marketers once you've validated the playbook.

Requirements

• 3+ years of hands-on B2B growth marketing experience, with direct involvement in taking a company from Series A through Series B — in the room making decisions, not adjacent to them.
• Deep technical fluency: you can explain complex infrastructure or developer tooling concepts to engineers without a translator.
• Proven ability to build and execute an end-to-end B2B marketing function (positioning, messaging, content, demand gen, pipeline tuning) independently.
• Demonstrated track record of running A/B tests and experiments at volume, with data-driven decision-making to match.
• Experience marketing to technical audiences — engineers, platform teams, infrastructure buyers — without falling back on marketing clichés.
• Hands-on GTM ops experience: pipeline tracking, analytics, reporting infrastructure.
• Experience optimizing sales pipelines including lead qualification, bottleneck identification, and conversion improvement.

Preferred

• Background in developer tools, infrastructure, or platform companies.
• Published technical writing under your own name — newsletter, Substack, blog, or documentation with a real audience.
• Experience leading a company through a repositioning or rebrand and measuring its impact on metrics.
• Prior experience hiring and managing marketing team members.