Responsibilities

• Develop and help lead marketing strategy and vision for Commercial Banking to achieve business objectives, revenue growth, and client engagement goals
• Serve as a strategic marketing thought partner to Commercial Banking product owners and business leaders, shaping end-to-end go-to-market strategies
• Translate complex Commercial Banking offerings and capabilities (e.g., payables, receivables, cash management, liquidity, fraud, digital payments) into compelling, client-focused value propositions and marketing campaigns
• Act as the primary liaison between Commercial Banking business partners and Marketing, ensuring alignment on priorities, messaging, and execution
• Influence and partner with cross-functional teams to design and deliver quarterly and annual integrated marketing plans spanning: digital marketing (website, search, display, paid social, content), Email and direct marketing, Account-based marketing (ABM), Sales enablement tools and collateral, Events, sponsorships, and thought leadership, Paid, earned, and owned media
• Lead execution for end-to-end Treasury & Payments Commercial & Corporate Bank marketing initiatives, ensuring on-brand, on-strategy, and on-time delivery
• Develop clear and actionable marketing and creative briefs grounded in data, insights, personas, and customer journeys
• Keep the client at the center of everything by serving as the voice of the customer and optimizing experiences across channels and touchpoints
• Partner with Sales, Relationship Managers, and Digital teams to ensure marketing supports pipeline growth, onboarding, and long-term client success
• Ensure closed-loop analytics to measure marketing performance against forecasts and business outcomes

• Analyze performance data and lead test-and-learn initiatives, retrospectives, and optimization recommendations
• Partner with data and analytics teams to track web and campaign metrics and improve marketing efficiency and effectiveness
• Manage a marketing budget within scope, providing accurate estimates, tracking spend, and recommending allocations across tactics
• Proactively manage risk and ensure all marketing activities comply with regulatory requirements, internal governance, and defined processes
• Guide marketing components for new and existing Treasury & Payments product launches and enhancements

Requirements

• Strong strategic and creative thinker with the ability to translate business objectives into impactful marketing strategies
• Experience marketing complex B2B solutions; Treasury, Payments, Cash Management, or Commercial/Corporate Banking experience strongly preferred
• Deep experience across digital marketing channels, including search, display, social, content, and web optimization
• Proven ability to develop clear, insightful marketing, creative, and media briefs using research and data
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Metrics-driven mindset with the ability to interpret data and create actionable, measurable strategies
• Experience influencing cross-functional teams and senior stakeholders
• Excellent written, verbal, and interpersonal communication skills
• Detail-oriented self-starter with a strong sense of accountability and urgency
• Comfortable operating in a regulated environment

• Minimum 8–10+ years of progressive marketing experience, ideally in B2B financial services
• Bachelor’s degree required
• MBA or equivalent experience preferred

Preferred

• Prior B2B financial services marketing experience
• Familiarity with Salesforce, Pardot, Demandbase, and AI-enabled marketing tools
• Experience tracking web metrics using Adobe Analytics

Benefits

• We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs, and more.
• Citizens’ paid time off policy exceeds the mandatory paid sick or time-away policies across U.S. jurisdictions.