Responsibilities

• Multichannel Outreach Campaigns - Build and run outbound campaigns across email, LinkedIn, and other relevant channels
• Own the full outbound system: data sourcing, enrichment, messaging, sequencing, and follow-up
• Continuously test and iterate on ICP definitions, targeting logic, and channel mix
• You are expected to identify what’s broken and fix it — without waiting for permission. Cold Email Campaign Execution - Create, launch, and manage high-volume cold email campaigns
• Write short, direct outreach copy that earns replies, not praise
• Kill underperforming campaigns fast and replace them with better ones
• AI-Powered Enrichment & Automation - Use AI-based tools and APIs (e.g. OpenAI SDK) to enrich lead data and personalize outreach at scale
• Design prompts and workflows that reduce manual work and increase signal
• Continuously improve automation instead of accepting inefficient processes
• You are expected to think in systems , not tools. Data-Driven Optimization - Track campaign performance end-to-end and focus on metrics that actually matter
• Run structured experiments weekly and apply learnings immediately
• Make decisions based on data, not opinions or internal politics
• If you can’t explain why something worked or failed, you’re not done. Outreach Content Creation - Create and iterate on outreach-specific content across channels
• Adapt messaging by persona, industry, and market
• Remove fluff aggressively — clarity beats cleverness
• This is persuasion, not branding. Lead Sourcing & Data Discovery - Find, test, and validate new data sources for contact discovery
• Build lead lists that prioritize relevance and intent over volume
• Take responsibility for lead quality — excuses won’t be accepted
• Bad leads are a system failure, not a sales problem.

Requirements

• Demonstrated experience running B2B outbound or cold outreach campaigns
• Strong copywriting skills with proof of performance (results > examples)
• Hands-on experience with automation, enrichment, or AI-driven workflows
• Strong analytical thinking and comfort working with performance metrics
• Ability to operate independently in an unstructured, high-expectation environment