Responsibilities

• Paid acquisition — strategy and hands-on management across multiple channels, accountable for efficient spend and growth at scale.
• The creative testing system — hypotheses, variables, volume, and reads — built and run in lockstep with our creative team. You decide what we test, how you isolate what\'s working, and how many concepts to run before we trust a result.
• Scaling decisions — when to push, when to hold, when to cut a channel or campaign that\'s still hitting target but capping our growth or hiding waste.
• Diagnosis — knowing why a winner won (creative, offer, or targeting) so the next ad isn\'t a coin flip, and turning that into a repeatable edge.

Requirements

• You\'ve personally managed $500k+ in monthly spend across multiple channels — not on one platform, a real portfolio.
• You\'ve taken an account from $0 to six figures in monthly spend and know firsthand what breaks at each stage and how to fix it.
• You have a real, defensible point of view on manual vs. automated bidding and on creative volume vs. high-quality-low-volume — and you know when each applies.
• You build your own creative testing frameworks rather than working from platform defaults.
• You've been in the weeds at an agency or scaling brand, and you have opinions — including about what your last shop got wrong and what you\'d do differently.