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The Nordstick

Brand · Wellness and Fitness Services

Company overview

At Nordstick, we’re transforming the way people stay fit and healthy by creating innovative, home-based workout solutions designed for active individuals. Founded in 2020 by a leading physical therapist, we specialize in fitness products that help people overcome pain, prevent injury, and achieve their peak performance—all from the comfort of their own homes. Our flagship products have already empowered over 250,000 customers to build strength, improve mobility, and bulletproof their bodies without ever needing a gym.Driven by a passion for health and wellness, our tight-knit team is constantly pushing the boundaries of fitness innovation. We believe in creating versatile, high-quality equipment that fits seamlessly into busy lifestyles, enabling people to get into the best shape of their lives. Whether it’s Nordic curls, back extensions, or a full-body workout, our products are built to deliver real results.At Nordstick, we’re more than just fitness equipment—we’re about empowering people to lead healthier, stronger lives through smarter, more accessible training tools. As we continue to grow rapidly, we remain committed to helping people move better, feel stronger, and live pain-free.
Founded in 1982
5 employees (3 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount 0% year over year

Audience

Monthly website visitors
95.1K
Month over month-31.3%
Quarter over quarter-46.5%
Top sourceDirect (49.3%)
Ad budget per month$2.2K
Average search rank40.5
Traffic source mix
Direct
49.3%
Search
33.2%
Referral
9%
Social
7.8%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

3.6K

12-mo growth

Monthly growth

-0.2%

Links