Growth Marketing Manager at ZoomInfo | Austin, TX | $79K/yr – $124K/yr

ZoomInfo

Growth Marketing Manager

Austin, TX (Remote)

$79K/yr – $124K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the demand engine and cross-functional funnel optimization for B2B SaaS, coordinating with Sales, RevOps and Product Marketing to drive pipeline and revenue growth.

Lead multi channel campaigns for demand gen, product launches, webinars, and customer engagement to lift marketing-sourced and influenced pipeline.
Build dashboards and reporting to turn insights into action on pipeline, attribution, and conversion across the funnel.
Collaborate across content, web, and Talent/HR outreach programs to boost organic visibility and audience expansion.

Job Description

Responsibilities

Develop and execute integrated marketing programs designed to increase marketing-sourced and marketing-influenced pipeline.
Partner closely with Sales, RevOps, Product Marketing, and Marketing leadership to optimize performance across the funnel.
Build and execute multi-channel campaigns that support demand generation, product launches, webinars, customer engagement, and business growth.
Lead Generative Engine Optimization efforts to improve visibility across AI-powered search experiences.
Partner with content, product marketing, and web teams to increase discoverability, authority, and organic traffic.
Grow awareness and engagement among recruiters, talent acquisition leaders, HR teams, and executive buyers.
Support thought leadership, analyst visibility, influencer engagement, community initiatives, and audience expansion programs.
Build reporting frameworks and dashboards that provide visibility into campaign performance, pipeline contribution, attribution, conversion rates, and business outcomes.
Turn insights into action and recommendations that improve results.
Develop campaigns that support retention, expansion, advocacy, and customer engagement.

Requirements

6+ years of experience in growth marketing, demand generation, revenue marketing, or integrated campaign management within B2B SaaS
Demonstrated success driving pipeline through multi-channel marketing programs
Strong analytical skills with experience building dashboards, reporting frameworks, and performance analysis
Experience with marketing automation platforms, CRM systems, and campaign execution tools
Strong project management skills and the ability to manage multiple initiatives simultaneously
Excellent written communication skills across email, social, webinar, and campaign content
Ability to work independently and operate with a high degree of ownership
Comfortable collaborating across Sales, RevOps, Product Marketing, Customer Success, and Leadership teams

Preferred

Experience marketing to Talent Acquisition, Recruiting, HR, or People leaders
Familiarity with recruiting technology, talent intelligence, or HR technology
Experience with GEO, SEO, content strategy, or thought leadership programs
Experience supporting both net-new acquisition and customer expansion motions

Benefits

comprehensive benefits
holistic mind, body and lifestyle programs designed for overall well-being

ZoomInfo

3.7 Glassdoor

ZoomInfo (NASDAQ: GTM) is the go-to-market platform that helps businesses find, acquire and grow their customers. ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com Specialties: GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data orchestration.

Founded in 2000

Vancouver, Washington, USA

4.4K employees (187 in marketing)

www.zoominfo.com

69% recommend to a friend

82% CEO approval