Responsibilities

• Own the strategy and optimization of WellTheory's email and direct mail programs — our two highest-volume enrollment channels
• Drive performance through segmentation, personalization, creative testing, and sequencing improvements
• Design and run structured experiments: from hypothesis, establishing a baseline, estimating an expected delta, and establishing clear KPIs
• For direct mail: test formats and creative, and track response rates rigorously
• For email: own campaign strategy, segmentation, an A/B testing roadmap, and lifecycle flow architecture
• Integrate offline (direct mail) and online (email, SMS) channel strategies into a cohesive member journey
• Analyze the end-to-end enrollment funnel, identify drop-off points, and develop clear recommendations for optimizations — then execute on them
• Monitor all performance data daily and weekly; be one of the first people to know when something breaks or something's working
• Design and run structured experiments: from hypothesis, establishing a baseline, and establishing clear KPIs
• Conduct user research to understand who WellTheory's members are, what motivates them to enroll, and what keeps them engaged and translate those insights into smarter targeting, sharper messaging, and better product marketing
• Partner with employer and health plan clients to support successful member enrollment — including responding to client communications and creating one-pagers and enablement materials
• Present performance, insights, and recommendations to senior leadership clearly and with conviction
• Help keep the marketing team's Asana organized and up to date as it relates to email and direct mail campaigns