Responsibilities

• Own the end-to-end management of paid marketing platforms, including Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and YouTube Ads.
• Build and execute full-funnel media strategies designed to drive customer acquisition and retention.
• Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing.
• Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS.
• Partner with creative and brand teams to brief, test, and optimize ad assets for maximum performance.
• Develop and manage SEO strategies, including keyword research, content optimization, technical audits, and backlink development.
• Own GEO strategy: monitor emerging generative AI platforms (e.g., ChatGPT, Perplexity, Gemini), optimize Sakara’s visibility within them, and test new approaches as consumer search behavior evolves.
• Stay on top of new GEO and SEO trends, algorithms, and competitor tactics to keep Sakara ahead of the curve.
• Develop standardized, repeatable reporting frameworks and dashboards to track KPIs and communicate results.
• Translate complex data into actionable insights and recommendations for stakeholders across marketing and leadership.

Requirements

• 5+ years of marketing experience, with at least 3 years in growth or performance marketing across paid social, search, SEO, or emerging search platforms.
• Proven expertise in managing campaigns on Meta, Google, YouTube, and TikTok Ads.
• Strong analytical skills with proficiency in GA4, Shopify, and Excel/Google Sheets (pivot tables, advanced functions).
• Experience developing and executing SEO strategies; familiarity with GEO or willingness to quickly become a subject matter expert.
• Experience with A/B testing and building structured testing roadmaps.
• Familiarity with data visualization tools and dashboards; ability to communicate results to technical and non-technical audiences.
• Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making.
• Klaviyo experience is a plus, though not required.
• Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams.
• This role is Hybrid, based out of New York City, New York.

Preferred

• Klaviyo experience is a plus, though not required.

Benefits

• Health Insurance through Aetna
• Medical
• Dental & Vision
• 7 days of Paid Sick Leave
• Flexible paid vacation Time
• 401k Program
• Pre-tax Commuter Benefits & Flexible Spending Account
• Paid Parental Leave
• Employer Paid Short Term Disability
• Discounts on Sakara products and meals