Own end-to-end programmatic media across Linear TV, CTV, OLV, and DOOH to hit CAC targets, collaborate on integrated campaigns, and optimize with analytics.

• Expand Mochi's existing online marketing efforts via programmatic advertising
• Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH), to achieve numeric conversion goals at or below target customer acquisition cost
• Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy
• Work with design and brand to fulfill creative asset needs
• Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative and other testing
• 5+ years' experience in a performance driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
• Recent experience with the ecosystem of ad networks, DSPs and other real-time bidding (RTB) platforms, DMPs, audience targeting and technology, and online measurement.
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, & look-a-like audience targeting
• Fluent in media research/analytics and consumer trends
• Bias toward action and high velocity of experimentation to develop learning that improve performance