Responsibilities

• Execute acquisition and lifecycle campaigns end-to-end , owning segmentation, targeting, QA, launch, and post-campaign analysis across email, direct mail, and paid channels.
• Build, manage, and optimize campaigns in Iterable , with direct ownership of audience logic, journey architecture, and template QA.
• Pull your own data and build your own analysis. You're comfortable writing queries, building dashboards, and translating cohort trends into decisions.
• Contribute to Pelago's experimentation program, developing hypotheses, executing tests with operational precision, and applying learnings to future campaigns.
• Challenge existing programs when the data points elsewhere. If something has run the same way for six months without evidence it's working, you're the one asking why and proposing what to test next.

Requirements

• 3-5 years of growth or lifecycle marketing experience with direct ownership of campaign execution, not just briefing others.
• Fluent in Iterable: you've built journeys, managed segments, QA'd sends, and diagnosed deliverability issues yourself.
• Strong analytical instincts: comfortable writing queries, pulling cohort data, building dashboards, and turning numbers into decisions.
• High operational discipline: you catch errors before they go live, manage multiple campaigns in parallel, and hold the quality bar without being managed to it.
• A genuine bias toward challenging assumptions: you don't maintain programs on autopilot. You question, test, and improve.
• AI-native: you use AI tools daily to do your job better, and you have a point of view on where they move the needle and where they don't.
• Experience in health tech, B2B2C, subscription, or benefits preferred.

Preferred

• Paid media experience across search, social, or programmatic channels.
• Familiarity with direct mail as performance channel: audience pulls, vendor coordination, and response tracking; Familiarity with TCPA compliance considerations for SMS.
• Exposure to structured experimentation frameworks.

Benefits

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage
• 401k Plan
• Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program
• Access to Reproductive & Family Planning Care
• Substance Use Support for employees and family members