Responsibilities

• Owns the full-funnel paid media process, including campaign setup, ad trafficking, and daily optimization across Google Ads, Meta Ads Manager, etc.
• Manage paid media campaigns across global and region-specific performance platforms including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other regional platforms.
• Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
• Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
• Lead performance creative testing across paid social, search, display, app, and regional media platforms.
• Partner with creative teams to develop, test, and iterate performance assets (static ads, short-form video, UGC-style creative, localized messaging, landing page concepts, app install assets).
• Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
• Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.

Requirements

• Seven (7) years of experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.
• Hands-on experience managing paid media campaigns across multiple markets.
• Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media.
• Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels.
• Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance.
• Experience with incrementality measurement, geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs.
• Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs.
• Experience building creative testing frameworks and translating performance data into actionable creative recommendations.
• Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage.

Preferred

• Professional fluency or native-level fluency in Spanish or Portuguese preferred.

Benefits

• Medical, dental, vision, and basic life insurance programs.
• 401(k) plan eligibility.
• Time Off and Paid Sick Leave eligibility.
• Paid holidays throughout the calendar year.
• Restrict Stock Units and annual bonuses pursuant to eligibility and performance criteria.