Responsibilities

• Own the freemium-to-paid conversion strategy across our mobile apps
• Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email
• Build segmentation strategies based on user behavior, device usage, and engagement patterns
• Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates
• Design and run experiments to improve trial activation, conversion, retention, and LTV
• Analyze user journeys and identify drop-off points across the conversion funnel
• Partner with product, engineering, and analytics teams to implement and scale growth initiatives
• Cross-functional collaboration with Product, Analytics, and Engineering teams to align lifecycle messaging with product capabilities

Requirements

• 4+ years of experience in growth, lifecycle, or CRM marketing
• Experience working on consumer (B2C) mobile apps or subscription-based products
• Strong background in lifecycle marketing, user segmentation, and retention strategies
• Hands-on experience with in-app messaging, push notifications, and/or email marketing
• Proven ability to improve freemium-to-paid conversion, retention, or LTV
• Experience working in high-volume user environments (not enterprise sales cycles)
• Comfortable partnering cross-functionally with product, engineering, and analytics teams
• Strong analytical mindset with experience using data to inform decisions

Preferred

• Experience with lifecycle marketing and mobile analytics platforms such as Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io
• Experience running A/B testing and experimentation programs.
• Candidates may come from industries such as consumer technology, smart home / IoT, mobile subscription apps, SaaS platforms, streaming or digital services, connected device ecosystems

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay review
• Health and wellness benefits, including free gym membership
• Quarterly team-building events