Growth Marketing Manager (Local Markets + National Scale) at BATHS R US | USA

BATHS R US

Growth Marketing Manager (Local Markets + National Scale)

USA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 months ago

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Job Summary

Localized growth leadership across multiple markets with a focus on Meta and Google paid media, local SEO, and full-funnel acquisition. The role emphasizes cross-functional collaboration, rapid market launches, and rigorous testing and attribution. Strong emphasis on ownership of campaigns, budgets, and performance metrics across multi-location campaigns.

Job Description

Responsibilities

Build and execute localized growth strategies across multiple markets
Tailor messaging, creative, offers, landing pages, and channel mix by market
Support rapid launch and optimization in new markets
Collaborate cross-functionally to deliver cohesive market plans
Own Meta (Facebook/Instagram) and Google Ads (Search, PPC, Local Services)
Build full-funnel acquisition strategies including retargeting and lookalikes
Manage budgets with focus on CPA, lead quality, and downstream performance
Continuously test creative, audiences, bidding, and landing experiences
Lead local and national SEO strategy for multi-location growth
Optimize site structure and landing pages for high-intent demand

Requirements

4–8+ years in growth, performance, or high-impact digital marketing roles
Hands-on ownership of Meta and Google paid media campaigns
Strong experience with local SEO, multi-location businesses, or demand-driven services
Experience with email marketing, retargeting, and lifecycle programs
Comfort with analytics tools (Google Analytics, Tag Manager, dashboards, attribution models)
Proven ability to test, learn, and scale what works

BATHS R US

Baths R Us is the most trusted name in the Midwest when it comes to 5-star bathroom and shower remodeling. We’ve established our name on delivering high-quality, customized solutions that homeowners can depend on to add value and comfort to their homes for years to come. We provide bathroom remodeling, bathtubs, shower installation, walk-in bathtubs, & more!We are excited to provide top-of-the-line, made-in-the-USA products, our commitment to craftsmanship doesn’t stop there! Our bath and shower installers are extensively trained to provide the best customer service and detail work in the industry. With many happy bath & shower clients across the Midwest, there’s no question that we go above and beyond to meet and exceed your expectations for quality & service!

Founded in 2020

Medina, Ohio, USA

34 employees (11 in marketing)

www.bathsrus.com