Responsibilities

• Launch high impact in-product campaigns to drive app acquisition, user maintenance, healthy user states, brand lift, and more.
• Partner with Product/Engineering to expand Search’s growth infrastructure and influence product roadmaps to improve user journeys, drive discovery, and scale growth programs.
• Lead marketing initiatives to drive adoption of new search behaviors, including complex queries and multimodal searches using images, video, and voice.
• Be an owner of the owned and operated channels, act as a growth partner to Search marketers and the international marketing teams.
• Leverage user insights, quantify initiative impact, and codify best practices to define growth strategies across all Search surfaces (iOS, Android, and Desktop).

Requirements

• Bachelor's degree or equivalent practical experience
• 6 years of experience in growth marketing, product marketing, program/project management, consulting or product management.

Preferred

• Experience leading growth initiatives in a product marketing or product development organization, with a creative and growth-hacking mindset to plan and manage day-to-day experimentation.
• Experience managing cross functional relationships, such as engineers, product manager, legal, and data science to successfully launch marketing projects.
• Experience initiating and driving projects to completion with minimal guidance.
• Experience in analyzing, interpreting, and leveraging data to make business decisions.
• Ability to influence discussions involving technical concepts and data-based stories.