Responsibilities

• Own eCommerce growth levers across B2C and B2B shopping experiences, with accountability for traffic, conversion rate, AOV, repeat purchase, and LTV
• Identify, prioritize, and execute growth opportunities and new growth levers through customer insights, testing, and funnel analysis
• Develop offers, bundles, and promotions tailored to distinct customer segments
• Partner with other marketing channels to maximize revenue efficiency and on-site conversion
• Ensure landing pages, offers, and user journeys are optimized to capture high-intent traffic
• Collaborate on forecasting and scenario modeling tied to promotions
• Own ongoing CRO strategy: landing pages, PDP optimization, bundles, quizzes, promotions, gated experiences and checkout improvements. Partner with digital product to bring strategy through to launch
• Partner with creative and brand teams to ensure high-performing, on-brand experiences
• Lead A/B testing with clear hypotheses, learnings, and rollout plans
• Fuel professional funnel growth, including education-driven conversion, gated access, and reorder behavior

Requirements

• 5+ years of hands-on eCommerce and digital marketing experience
• Proven success driving growth in a $50M+ revenue environment
• Well-versed in tools & platforms such as Google Analytics, Shopify, and Excel
• Strong understanding of SEO, conversion optimization, and funnel analysis
• Experience supporting both B2C and B2B customer journeys preferred
• Strong written and verbal communication skills
• Highly analytical, structured thinker with strong prioritization skills
• Effective operating with multiple stakeholders and competing priorities
• Bachelor’s degree in relevant field preferred

Benefits

• comprehensive benefits package