Growth Marketing Manager at Blueair | New York City, NY | $105K/yr – $135K/yr

Blueair

Growth Marketing Manager

New York City, NY (Hybrid)

$105K/yr – $135K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own a multi-channel paid media engine focused on driving DTC revenue while protecting CAC and boosting LTV, with full ownership of budget, agency partnerships, and performance analytics across high and mid funnel channels.

Growth Infrastructure: Build and own the paid media mix across search, social, display, CTV, podcasts, affiliate, and OOH, tying spend to topline results.
Budget & Attribution: Set budget allocations and CAC/LTV targets, then measure impact with cross-channel reporting and onboarding insights to strategy.
Agency & Brand Collaboration: Manage agencies end to end and feed learnings back to brand storytelling with cross-functional parity.

Job Description

Responsibilities

Own the full-funnel media strategy across paid search, social, display, CTV, podcasts, affiliate, and out-of-home, balancing efficient acquisition with brand awareness and DTC revenue growth.
Decide how to allocate marketing budget across channels to grow topline revenue while maintaining customer acquisition cost (CAC) efficiency and maximizing lifetime value (LTV).
Own the agency relationship end to end: provide business context, set strategic direction, manage all agency communication, and hold campaign execution accountable to our financial goals.
Analyze the performance of all paid media channels against revenue targets, overall and by product, and own all performance reporting (including in Google Analytics) to confirm the strategy is translating into results.
Independently manage higher-funnel, brand-awareness channels such as podcasts, affiliate, and out-of-home.
Partner with internal teams (including Brand and creative) to ensure agencies have the content and context they need, and feed channel learnings back into strategy and brand storytelling.

Requirements

5–8+ years in DTC or e-commerce performance marketing. DTC experience is essential; the majority of your background should be DTC.
A track record of business-level strategy, not just channel strategy: owning budget and deciding how to divide it across channels to grow the business.
Experience managing media budgets at a director level and directing agency partners (agency-side experience welcome), with a holistic growth focus rather than hands-on campaign management.
Proven success scaling paid media across TikTok, Meta, and Google, with strong results across CAC, ROAS, and LTV.
Fluency in performance data and attribution, with hands-on experience in a tool such as Google Analytics, Adobe Analytics, Triple Whale, or a comparable MMM or attribution platform.
Strong analytical mindset with the ability to set CAC and LTV goals, track topline measures, and turn insights into action.
Deep understanding of the DTC customer journey, including conversion, retention, and lifecycle dynamics.
A bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred.

Nice to have

Experience supporting or scaling a high-growth DTC brand.
Expertise in Shopify and Google Analytics.
Exposure to higher-funnel and brand-awareness channels such as CTV, podcasts, affiliate, or out-of-home.
Background in consumer-focused categories (home, wellness, lifestyle, CPG).

Benefits

Benefits : Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Blueair

2.9 Glassdoor

Blueair is a global air wellness brand dedicated to enhancing health and well-being by creating cleaner, fresher, and healthier indoor environments. Founded in Sweden in 1996, Blueair has been at the forefront of air wellness innovation, developing advanced solutions that go beyond purification to improve overall indoor air quality. From reducing airborne pollutants and allergens to optimizing humidity and promoting better breathing, Blueair’s award-winning innovations are designed to support a holistic approach to well-being. With a commitment to innovation, sustainability, and thoughtful design, Blueair makes air wellness accessible to all. Learn more at www.blueair.com and follow Blueair on Instagram and TikTok.

Founded in 1996

Stockholm, Stockholm County, SWE

154 employees (17 in marketing)

www.blueair.com

17% recommend to a friend