Lead omni-channel demand generation and campaign optimization to drive top-of-funnel leads and won deals.

• Own end-to-end omni-channel demand generation campaigns.
• Must-have: 5–6 years of marketing/tech experience with a B2B focus.
• Standout: Cross-functional collaboration with sales, events, and product marketing across campaigns.

Responsibilities

• Project manage omni-channel demand generation campaigns
• Craft compelling offers
• Coordinate events
• Manage paid sponsorships and vendors
• Provide general support and enablement to sales teams
• Analyze insights to optimize strategies and enhance campaign performance
• Generate top-of-funnel lead and MQL pipeline, opportunities for sales, and ultimately closed-won deals
• Routine communication with other marketing functions (creative, web, digital marketing, events, product marketing) as well as sales and operations teams

Requirements

• 5-6 years of work experience in a marketing or technology-related organization
• B2B Marketing experience
• Strong understanding of pipeline management and sales metrics
• Good experience working with B2B SDRs and direct sales teams
• Excellent project management and collaboration skills
• Good experience conceptualizing, planning, and executing marketing campaigns to drive sales success
• Ability to manage cross-functional projects
• Bachelor’s degree in marketing, communications, or related field, or equivalent experience required.
• Basic knowledge of Salesforce - how to navigate Salesforce, build basic reports, review lead or contact records
• Experience with Google Suite, Tableau

Preferred

• 6sense experience (a plus)

Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs
• And much more