Growth Marketing Manager

Boston, MA (Hybrid)

$94K/yr – $116K/yrMid Level4+ years expFull time

Posted 10 hrs ago

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Job Summary

Own Bevi's email marketing engine end-to-end, from strategy to hands-on delivery and measurement, while partnering with Sales, RevOps, and product teams to drive pipeline and revenue through coordinated campaigns and landing pages.

  • End-to-end ownership of email, landing pages, and web experience from strategy to measurement
  • Lead collaboration with Sales, RevOps, and Product to ensure aligned messaging and impact

Job Description

Responsibilities

  • Bevi's Growth Marketing Manager owns Bevi's email marketing engine end-to-end, from strategy through hands-on building, sending, and measuring every campaign, across every function that touches a customer or prospect.
  • Own strategy and hands-on execution end-to-end across email marketing, landing pages, and web experience, building every campaign in HubSpot, hitting send, and measuring results against pipeline and revenue impact.
  • Serve as the marketing partner to Bevi's cross-functional marketing teams, and run the editorial process that keeps the entire organization aligned.
  • You work closely with Sales and RevOps, and report into Growth Marketing.
  • Hands-On Email Campaign Build, Send & Measurement
  • Build emails yourself, end-to-end, in HubSpot: template and module setup, personalization tokens, dynamic content, list and segment selection, and workflow logic.
  • QA and test send every campaign before deployment, checking rendering across clients and devices, links, personalization, and deliverability, then own hitting send.
  • Track and report on performance after every send: opens, clicks, conversion, unsubscribes, and pipeline or revenue impact, feeding results back into the testing roadmap.
  • Own the annual email roadmap across all sending programs, aligned to product launches, campaign moments, seasonal demand patterns, event schedule, and company priorities.
  • Develop and maintain an email content playbook with documented standards for subject line construction, copy length by email type, design principles, CTA hierarchy, and personalization use cases.

Requirements

  • 4 to 6 years of B2B marketing experience with deep ownership of email programs, including strategy, segmentation, and results accountability
  • Expert-level, hands-on HubSpot user: you build and send campaigns yourself, including workflows, smart content, forms, sequences, lead scoring, and reporting (certifications a plus)
  • WordPress proficiency for landing page builds and campaign asset management
  • Proven experience managing multi-email product launch programs with multiple audience segments, structured feedback timelines, and zero-defect deployment standards
  • Track record of hands-on campaign execution, not just direction: you personally build, QA, and send emails, and you can pull and interpret your own performance and measurement data
  • Experience owning outbound email programs including cold audience sequencing, vertical-specific messaging, and BDR or SDR coordination
  • Proven A/B testing track record including test design, statistical analysis, and systematic application of learnings
  • Strong cross-functional project management instincts with the ability to run a structured intake process, maintain a shared calendar, and hold multiple stakeholders accountable
  • Excellent written communication: you can write or sharply edit email copy in a brand voice and know what makes a subject line work
  • High ownership orientation: you notice when something is broken and fix it before anyone else realizes it's a problem

Benefits

  • - Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
  • - 401(k) with company match
  • - Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
  • - Generous fully paid parental leave for both birth parents and non-birth parents
  • - Fully employer paid disability and life insurances
  • - Wellness and fitness reimbursements
  • - Monthly stipends for cell phone use and commuting costs
  • - Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
  • - Happy hours, team-building events, bagel breakfasts, Values awards - and more.
Bevi logo

Bevi

4.3 Glassdoor

Filtered still, sparkling, & flavored water, without the waste. Available for commercial spaces in the US, Canada, UK, and Ireland.

Founded in 2013
Boston, Massachusetts, USA
341 employees (28 in marketing)
70% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
95.6K
Monthly Google Ads Budget
$99.2K
Traffic Source Mix
Search
52.3%
Direct
37.6%
Referral
6.5%
Social
2.5%
Paid
1%

Headcount Trend

Current headcount: ~352

Marketing Team

Marketing Team Size
21 (6% of company)
Median Career Experience
8 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$130.3M
Last Raise
$70M
Series D, 4 years ago

Funding History

  • Aug 2022
    Series D • $70M
  • Jul 2022
    Series Unknown
  • Jan 2019
    Series C • $35.5M

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