Responsibilities - Expansion pipeline generation. Identify highest-propensity accounts across the full installed base and build targeted plays that create qualified upsell conversations for inside sales, outbound, inbound, and everywhere in between. - Account prioritization. Use product usage data, firmographic signals, and behavioral intent to continuously rank and refresh the expansion target list. The right account at the right moment beats volume every time. - Expansion campaign execution. Run multi-channel campaigns — email, paid retargeting, direct outreach — designed to move single-product customers into additional Auris modules. Messaging tied to real business stakes, not feature lists. - Sales partnership. Work directly with inside sales to align on target accounts, campaign timing, and handoff quality. You treat their pipeline number as your pipeline number. - Customer events. Own Auris-hosted webinars end-to-end; topic selection, promotion, execution, and post-event conversion motion. Every webinar has a pipeline objective before it's scheduled. - Trade show support. Coordinate Auris presence at relevant industry events — logistics, materials, pre-show outreach, and on-site execution — with a clear pipeline objective attached to every activation. - HubSpot execution. Build and manage campaigns, workflows, and reporting inside HubSpot. Clean segmentation, clear attribution, no black-box pipeline. - AI-assisted production. Deploy AI tooling to accelerate content production, list enrichment, and campaign personalization at scale. Measurable output, not experimentation for its own sake. - Performance reporting. Own expansion-layer metrics: upsell pipeline created, influenced expansion MRR, event-sourced pipeline, and conversion rates by segment. Feed that data into the Director's CAC and pipeline models. Requirements - 5+ years in demand generation, expansion marketing, or a sales-aligned marketing role in B2B SaaS or vertical software. - Demonstrated ability to generate pipeline — not just run campaigns. You know what a qualified expansion conversation looks like and how to create one. - Hands-on HubSpot proficiency — segmentation, workflows, campaign attribution, and reporting. - Event management experience — webinars and trade shows, from planning through post-event follow-up. - Familiarity with AI-assisted marketing tools (Clay, enrichment platforms, AI content generation) with results to show for it. - Strong written instincts — copy that creates urgency for one specific customer, not a broadcast to the list. — Bias toward ownership. If the pipeline number is wrong, you figure out why and fix it. Benefits - Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time. - Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription. - Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs. - Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage. - … and so much more!